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Joester Loria Group
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Game Publisher Mindscape Partners With Dav Pilkey For First Video Game Inspired By Dog Man Graphic Novel Series

Mindscape and Dav Pilkey have partnered to bring the bestselling Dog Man graphic novel series to the world of video games. This brand licensing agreement grants Mindscape global distribution rights for “Dog Man: Mission Impawsible”, in both digital and physical versions of the game. The worldwide partnership was brokered by The Joester Loria Group, exclusive global licensing agent for Dog Man and Cat Kid Comic Club, on behalf of Writers House and Dav Pilkey.

The game “Dog Man: Mission Impawsible” is a 2D side-scrolling platformer featuring fun and engaging puzzle mechanics. Players will embark on an exciting journey across 50 unique levels spanning five different worlds as they pursue the thief who stole the key to the city. Players will explore eight iconic locations from the Dog Man universe, including City Hall, the Giant Marshmallow Factory, and various jails. The game will be available on PC Steam, PlayStation 5, Nintendo Switch and Microsoft Xbox Series X.

With his trademark humor and heart, #1 bestselling author and award-winning illustrator Dav Pilkey, has made reading fun for kids with the Dog Man graphic novel series, which was launched by Scholastic in August 2016, has sold more than 60 million copies in print and been translated into 47 languages. The latest title in the series, Dog Man: The Scarlet Shedder, published in March 2024, was the #1 bestselling book overall (children’s and adult books combined) in the U.S., Canada, Australia, New Zealand, Ireland, and was the #1 bestselling children’s book in the U.K. Pilkey’s Cat Kid Comic Club series, a spin-off of Dog Man, launched in 2020 to critical acclaim and topped bestseller lists worldwide. 

There’s already a lot of excitement about the new Dog Man video game, with coverage from GamesRadar, Nintendo Everything and Gaming Trend, among others.

Wednesday 08.14.24
Posted by Joester Loria
 

THE WORLD OF ERIC CARLE PARTNERS WITH LITTLE TIKES COMMERCIAL TO BRING CARLE’S ICONIC CHARACTERS TO PLAYGROUNDS

Little Tikes® Commercial, designer and manufacturer of innovative, commercial-grade playground equipment for children of all ages and abilities, recently announced a partnership with The World of Eric Carle™, the design-driven licensing and merchandising program based on the renowned author and illustrator’s beloved picture books. The licensing agreement, brokered by The Joester Loria Group on behalf of The World of Eric Carle, empowers Little Tikes Commercial to design and manufacture playground equipment based on all of Carle’s books, including The Very Hungry Caterpillar, which has sold more than 55 million copies since its 1969 publication.

Through the collaboration, young children will be able to explore their physical abilities while experiencing the joy of Carle’s characters in a whole new way. The first products in the collaborative line are freestanding climbers in the shapes of The Very Hungry Caterpillar and a butterfly. The climbers, which use Carle’s characters to embrace fun and exploration, are available to order now. 

The addition of the World of Eric Carle-themed equipment to Little Tikes Commercial’s product offerings will not only create a magical experience on playgrounds, but also help support learning and development, particularly in schoolyard settings.

The World of Eric Carle nurtures children’s love of literature and learning, encouraging imaginative play and exploration. Trusted by parents, teachers, and librarians, and beloved by children worldwide for generations, The Very Hungry Caterpillar and Carle’s other timeless storybooks come to life in colorfully creative products, designed to inspire very hungry young minds.

The new partnership is already generating industry buzz with coverage from License Global. 

For more information about Little Tikes Commercial and The World of Eric Carle partnership, please visit LittleTikesCommercial.com/Eric-Carle.

Friday 08.09.24
Posted by Joester Loria
 

Pop-Tarts and Goodr Launch a Sweet New Collaboration

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Pop-Tarts recently teamed up with Goodr, the sunglasses brand renowned for its Fun, Fashion, Function, and ‘Ffordability, to bring a delightful new twist to summer accessories. The Joester Loria Group, the brand licensing agency for Pop-Tarts, brokered this exciting collaboration. 

The limited-edition Pop-Tarts Sunnies, inspired by the colorful and delicious flavors of Pop-Tarts, were a huge hit and sold out within 24 hours! These fun and vibrant shades came with custom packaging inspired by the iconic Pop-Tarts box, complete with shiny foil pouches for that perfect nostalgic touch. Priced at just $60 for a two-pack, the sunglasses duo offered a blend of style and affordability, making them must-have accessories.

Thursday 08.01.24
Posted by Joester Loria
 
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com