Modelo Especial and Market Serve Up A Stylish Collaboration

Modelo Especial, America’s #1 beer brand, and streetwear brand Market Studios unveiled an exclusive Summer 2024 apparel collection at PacSun. This marks Market Studios’ first collaboration release with PacSun, with the collection sold both in PacSun stores and PacSun.com. The Joester Loria Group, the licensing agency for Modelo, facilitated this collaboration. 

The collection boasts bold, vibrant pieces that give a twist to Modelo’s iconic imagery. Among them, the Marketchelada tee - Market’s fresh take on the classic Mexican Michelada beer- cocktail - emerged as the collection’s top seller. Amidst a sizzling summer, the Modelo & Market Can fleece was ranked as Market’s top-selling fleece in-store. The t-shirts were priced at $45 each, while the hoodie retailed for $70.  

In a nod to Modelo’s rich Mexican heritage, the campaign spotlighted luchadores Diablo Azteca and El Camaleon. PacSun amplified the collection’s reach with an influencer campaign, engaging a wide audience and driving buzz around the exclusive drop.

The World of Eric Carle Bags New Partnership With Stasher

Just in time for the back to school season, The World of Eric Carle has partnered with Stasher for a limited edition Very Hungry Caterpillar themed bundle now available on their website, Amazon and Target.com for $39.99. 

The bundle includes three reusable food-grade silicone bags, including a sandwich bag, 2-cup bowl bag and snack bag, all featuring whimsical prints inspired by Carle’s iconic characters and illustrations. The reusable set makes lunch time more fun, while also reducing plastic waste. 

This exciting new collaboration is being supported through influencer partnerships and engaging social media content from parenting and food accounts like Weelicious, Feed Your Sister and Snacks With Jax, among others. Below are a few examples and there’s still more to come!  

Additionally, the new collection won a Good Housekeeping Parenting Award in the Kitchen Gear category and will also be featured in the Sept/Oct issue of the magazine!

Game Publisher Mindscape Partners With Dav Pilkey For First Video Game Inspired By Dog Man Graphic Novel Series

Mindscape and Dav Pilkey have partnered to bring the bestselling Dog Man graphic novel series to the world of video games. This brand licensing agreement grants Mindscape global distribution rights for “Dog Man: Mission Impawsible”, in both digital and physical versions of the game. The worldwide partnership was brokered by The Joester Loria Group, exclusive global licensing agent for Dog Man and Cat Kid Comic Club, on behalf of Writers House and Dav Pilkey.

The game “Dog Man: Mission Impawsible” is a 2D side-scrolling platformer featuring fun and engaging puzzle mechanics. Players will embark on an exciting journey across 50 unique levels spanning five different worlds as they pursue the thief who stole the key to the city. Players will explore eight iconic locations from the Dog Man universe, including City Hall, the Giant Marshmallow Factory, and various jails. The game will be available on PC Steam, PlayStation 5, Nintendo Switch and Microsoft Xbox Series X.

With his trademark humor and heart, #1 bestselling author and award-winning illustrator Dav Pilkey, has made reading fun for kids with the Dog Man graphic novel series, which was launched by Scholastic in August 2016, has sold more than 60 million copies in print and been translated into 47 languages. The latest title in the series, Dog Man: The Scarlet Shedder, published in March 2024, was the #1 bestselling book overall (children’s and adult books combined) in the U.S., Canada, Australia, New Zealand, Ireland, and was the #1 bestselling children’s book in the U.K. Pilkey’s Cat Kid Comic Club series, a spin-off of Dog Man, launched in 2020 to critical acclaim and topped bestseller lists worldwide. 

There’s already a lot of excitement about the new Dog Man video game, with coverage from GamesRadar, Nintendo Everything and Gaming Trend, among others.