Little Tikes® Commercial, designer and manufacturer of innovative, commercial-grade playground equipment for children of all ages and abilities, recently announced a partnership with The World of Eric Carle™, the design-driven licensing and merchandising program based on the renowned author and illustrator’s beloved picture books. The licensing agreement, brokered by The Joester Loria Group on behalf of The World of Eric Carle, empowers Little Tikes Commercial to design and manufacture playground equipment based on all of Carle’s books, including The Very Hungry Caterpillar, which has sold more than 55 million copies since its 1969 publication.
Through the collaboration, young children will be able to explore their physical abilities while experiencing the joy of Carle’s characters in a whole new way. The first products in the collaborative line are freestanding climbers in the shapes of The Very Hungry Caterpillar and a butterfly. The climbers, which use Carle’s characters to embrace fun and exploration, are available to order now.
The addition of the World of Eric Carle-themed equipment to Little Tikes Commercial’s product offerings will not only create a magical experience on playgrounds, but also help support learning and development, particularly in schoolyard settings.
The World of Eric Carle nurtures children’s love of literature and learning, encouraging imaginative play and exploration. Trusted by parents, teachers, and librarians, and beloved by children worldwide for generations, The Very Hungry Caterpillar and Carle’s other timeless storybooks come to life in colorfully creative products, designed to inspire very hungry young minds.
The new partnership is already generating industry buzz with coverage from License Global.
For more information about Little Tikes Commercial and The World of Eric Carle partnership, please visit LittleTikesCommercial.com/Eric-Carle.
