Pop-Tarts® and Goose Creek Candle Co. Launch New Scent Collection Inspired by Favorite Toaster Pastry Flavors

Pop-Tarts, in partnership with Goose Creek Candle, is excited to introduce a brand-new candle collection featuring eight delicious scents inspired by the iconic flavors everyone loves. From the classic sweetness of Strawberry to the warm, gooey goodness of Brown Sugar Cinnamon, the collection captures the essence of these beloved pastries in a whole new way.

Pop-Tarts is renowned for its wide range of frosted, fruity, and chocolatey toaster pastries, making it a staple in households everywhere. This collaboration brings together Pop-Tarts’ iconic flavors with Goose Creek Candle’s expertise in creating high-quality, long-lasting and fragrant candles. Each candle has been carefully crafted by Goose Creek to evoke the same joy and nostalgia that Pop-Tarts has been bringing to snack time for 60 years. As a family-owned company, Goose Creek is dedicated to crafting scents that evoke warmth, comfort, and unforgettable memories, just like Pop-Tarts has done for decades.

The Pop-Tarts x Goose Creek Candle Collection launched on September 6th, at select retailers and online. There’s already been a lot of excitement about the highly-anticipated collection, with press coverage from License Global, Parade and Yahoo, among others. The Joester Loria Group arranged this brand licensing partnership on behalf of Pop-Tarts.

Modelo Especial and Market Serve Up A Stylish Collaboration

Modelo Especial, America’s #1 beer brand, and streetwear brand Market Studios unveiled an exclusive Summer 2024 apparel collection at PacSun. This marks Market Studios’ first collaboration release with PacSun, with the collection sold both in PacSun stores and PacSun.com. The Joester Loria Group, the licensing agency for Modelo, facilitated this collaboration. 

The collection boasts bold, vibrant pieces that give a twist to Modelo’s iconic imagery. Among them, the Marketchelada tee - Market’s fresh take on the classic Mexican Michelada beer- cocktail - emerged as the collection’s top seller. Amidst a sizzling summer, the Modelo & Market Can fleece was ranked as Market’s top-selling fleece in-store. The t-shirts were priced at $45 each, while the hoodie retailed for $70.  

In a nod to Modelo’s rich Mexican heritage, the campaign spotlighted luchadores Diablo Azteca and El Camaleon. PacSun amplified the collection’s reach with an influencer campaign, engaging a wide audience and driving buzz around the exclusive drop.

The World of Eric Carle Bags New Partnership With Stasher

Just in time for the back to school season, The World of Eric Carle has partnered with Stasher for a limited edition Very Hungry Caterpillar themed bundle now available on their website, Amazon and Target.com for $39.99. 

The bundle includes three reusable food-grade silicone bags, including a sandwich bag, 2-cup bowl bag and snack bag, all featuring whimsical prints inspired by Carle’s iconic characters and illustrations. The reusable set makes lunch time more fun, while also reducing plastic waste. 

This exciting new collaboration is being supported through influencer partnerships and engaging social media content from parenting and food accounts like Weelicious, Feed Your Sister and Snacks With Jax, among others. Below are a few examples and there’s still more to come!  

Additionally, the new collection won a Good Housekeeping Parenting Award in the Kitchen Gear category and will also be featured in the Sept/Oct issue of the magazine!