Pop-Tarts And Spirit Halloween Unveil Halloween Costume Inspired by the Internet’s Most Viral Mascot

Dreams really do come true for fans of the beloved Pop-Tarts Edible Mascot. Pop-Tarts and Spirit Halloween recently debuted the Pop-Tarts Frosted Strawberry Mascot costume, giving fans the chance to dress as their favorite toaster pastry this fall. 

The Pop-Tarts Edible Mascot made its viral debut last year, launching out of a toaster and being devoured by the winning team at the inaugural Pop-Tarts Bowl last December. Spirit Halloween and Pop-Tarts have revived the fan-favorite mascot this year, just in time for Halloween. The Pop-Tarts Frosted Strawberry Mascot costume available on SpiritHalloween.com and at select Spirit Halloween stores. 

The announcement of this sweet and spooky collaboration sparked a wave of excitement, with the costume quickly selling out on Amazon and gaining widespread media attention. AdAge named it the "Marketing Winner of the Week," while other prominent outlets like Sports Illustrated and USA Today also highlighted the buzz. The Joester Loria Group arranged this collaboration on behalf of Pop-Tarts. 

The World of Eric Carle Partners With Monica + Andy for an Adorable Capsule Collection

The World of Eric Carle, the globally beloved brand inspired by the timeless works of Eric Carle, has teamed up with children’s apparel brand Monica + Andy to launch an exclusive capsule collection of children's clothing and accessories. The Joester Loria Group arranged this collaboration as the global brand licensing agency for The World of Eric Carle. 

This charming new collection features an array of heirloom-quality items, including pajamas, blankets, jackets, tees, sweatshirts, and coordinated sets. Crafted with Monica + Andy’s signature certified organic cotton, each piece features whimsical prints and illustrations inspired by Carle’s iconic characters including The Very Hungry Caterpillar.

With prices ranging from $14 for a cap to $172 for a deluxe hospital cuddle box, this collection offers something special for every little caterpillar. To help build excitement, the launch is supported by a dedicated email campaign and social media promotion.

Pop-Tarts® and Goose Creek Candle Co. Launch New Scent Collection Inspired by Favorite Toaster Pastry Flavors

Pop-Tarts, in partnership with Goose Creek Candle, is excited to introduce a brand-new candle collection featuring eight delicious scents inspired by the iconic flavors everyone loves. From the classic sweetness of Strawberry to the warm, gooey goodness of Brown Sugar Cinnamon, the collection captures the essence of these beloved pastries in a whole new way.

Pop-Tarts is renowned for its wide range of frosted, fruity, and chocolatey toaster pastries, making it a staple in households everywhere. This collaboration brings together Pop-Tarts’ iconic flavors with Goose Creek Candle’s expertise in creating high-quality, long-lasting and fragrant candles. Each candle has been carefully crafted by Goose Creek to evoke the same joy and nostalgia that Pop-Tarts has been bringing to snack time for 60 years. As a family-owned company, Goose Creek is dedicated to crafting scents that evoke warmth, comfort, and unforgettable memories, just like Pop-Tarts has done for decades.

The Pop-Tarts x Goose Creek Candle Collection launched on September 6th, at select retailers and online. There’s already been a lot of excitement about the highly-anticipated collection, with press coverage from License Global, Parade and Yahoo, among others. The Joester Loria Group arranged this brand licensing partnership on behalf of Pop-Tarts.