Miffy Meets Matcha

Miffy, the beloved Dutch bunny, and matcha brand Junbi recently collaborated on an exciting new line of beverages and merch. As Miffy’s North American brand licensing agent, The Joester Loria Group facilitated this partnership, which brings Miffy and her friends to fans in a fresh and flavorful way.

The Miffy Specialty Orange Creamsicle Collection features four unique drinks, each inspired by one of Miffy’s iconic friends:

• Miffy’s Orange Creamsicle Matcha Latte

• Melanie’s Orange Creamsicle Coffee Latte

• Snuffy’s Orange Creamsicle (caffeine-free)

• Boris’ Blended Orange Creamsicle (caffeine-free)

The beverages, available at all seven Junbi locations through December, come with exclusive Miffy-branded drink sleeves. The collaboration also features exclusive merch, including glass tumblers, tote bags, t-shirts, and limited-edition Miffy matcha tins, with most items selling out within the first day of the launch.

To celebrate the partnership, Junbi hosted a launch event at its Rowland Heights, California location, where fans eagerly waited over two hours for a chance to meet Miffy. A second drop of merchandise is coming soon, and Junbi will also host a second event at their Richmond, Texas location in November, offering fans another opportunity to enjoy the collection.

Pop-Tarts And Spirit Halloween Unveil Halloween Costume Inspired by the Internet’s Most Viral Mascot

Dreams really do come true for fans of the beloved Pop-Tarts Edible Mascot. Pop-Tarts and Spirit Halloween recently debuted the Pop-Tarts Frosted Strawberry Mascot costume, giving fans the chance to dress as their favorite toaster pastry this fall. 

The Pop-Tarts Edible Mascot made its viral debut last year, launching out of a toaster and being devoured by the winning team at the inaugural Pop-Tarts Bowl last December. Spirit Halloween and Pop-Tarts have revived the fan-favorite mascot this year, just in time for Halloween. The Pop-Tarts Frosted Strawberry Mascot costume available on SpiritHalloween.com and at select Spirit Halloween stores. 

The announcement of this sweet and spooky collaboration sparked a wave of excitement, with the costume quickly selling out on Amazon and gaining widespread media attention. AdAge named it the "Marketing Winner of the Week," while other prominent outlets like Sports Illustrated and USA Today also highlighted the buzz. The Joester Loria Group arranged this collaboration on behalf of Pop-Tarts. 

The World of Eric Carle Partners With Monica + Andy for an Adorable Capsule Collection

The World of Eric Carle, the globally beloved brand inspired by the timeless works of Eric Carle, has teamed up with children’s apparel brand Monica + Andy to launch an exclusive capsule collection of children's clothing and accessories. The Joester Loria Group arranged this collaboration as the global brand licensing agency for The World of Eric Carle. 

This charming new collection features an array of heirloom-quality items, including pajamas, blankets, jackets, tees, sweatshirts, and coordinated sets. Crafted with Monica + Andy’s signature certified organic cotton, each piece features whimsical prints and illustrations inspired by Carle’s iconic characters including The Very Hungry Caterpillar.

With prices ranging from $14 for a cap to $172 for a deluxe hospital cuddle box, this collection offers something special for every little caterpillar. To help build excitement, the launch is supported by a dedicated email campaign and social media promotion.