The World of Eric Carle and Nestig’s Cozy New Collection

The Joester Loria Group is proud to have facilitated an exciting new collaboration between The World of Eric Carle and children’s furniture and décor brand, Nestig. This charming collection brings Eric Carle’s beloved stories, like The Very Hungry Caterpillar and Brown Bear, Brown Bear, What Do You See, to life through rugs, wall art, bedding, and more.

Designed to inspire creativity and warmth, the collection features playful and cozy home essentials that capture the essence of Carle’s iconic illustrations. Nestig is supporting the launch with both organic and paid social media campaigns, alongside an email blast to introduce this delightful line to parents and fans of Carle’s work.

Miffy Meets Matcha

Miffy, the beloved Dutch bunny, and matcha brand Junbi recently collaborated on an exciting new line of beverages and merch. As Miffy’s North American brand licensing agent, The Joester Loria Group facilitated this partnership, which brings Miffy and her friends to fans in a fresh and flavorful way.

The Miffy Specialty Orange Creamsicle Collection features four unique drinks, each inspired by one of Miffy’s iconic friends:

• Miffy’s Orange Creamsicle Matcha Latte

• Melanie’s Orange Creamsicle Coffee Latte

• Snuffy’s Orange Creamsicle (caffeine-free)

• Boris’ Blended Orange Creamsicle (caffeine-free)

The beverages, available at all seven Junbi locations through December, come with exclusive Miffy-branded drink sleeves. The collaboration also features exclusive merch, including glass tumblers, tote bags, t-shirts, and limited-edition Miffy matcha tins, with most items selling out within the first day of the launch.

To celebrate the partnership, Junbi hosted a launch event at its Rowland Heights, California location, where fans eagerly waited over two hours for a chance to meet Miffy. A second drop of merchandise is coming soon, and Junbi will also host a second event at their Richmond, Texas location in November, offering fans another opportunity to enjoy the collection.

Pop-Tarts And Spirit Halloween Unveil Halloween Costume Inspired by the Internet’s Most Viral Mascot

Dreams really do come true for fans of the beloved Pop-Tarts Edible Mascot. Pop-Tarts and Spirit Halloween recently debuted the Pop-Tarts Frosted Strawberry Mascot costume, giving fans the chance to dress as their favorite toaster pastry this fall. 

The Pop-Tarts Edible Mascot made its viral debut last year, launching out of a toaster and being devoured by the winning team at the inaugural Pop-Tarts Bowl last December. Spirit Halloween and Pop-Tarts have revived the fan-favorite mascot this year, just in time for Halloween. The Pop-Tarts Frosted Strawberry Mascot costume available on SpiritHalloween.com and at select Spirit Halloween stores. 

The announcement of this sweet and spooky collaboration sparked a wave of excitement, with the costume quickly selling out on Amazon and gaining widespread media attention. AdAge named it the "Marketing Winner of the Week," while other prominent outlets like Sports Illustrated and USA Today also highlighted the buzz. The Joester Loria Group arranged this collaboration on behalf of Pop-Tarts.