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Corkcicle x Cheetos Debut Limited Edition Drinkware Designs

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Corkcicle, an award-winning drinkware company renowned for its innovative and stylish designs, along with the fan-favorite brand Cheetos®, recently introduced a bold, new collaboration. The partnership features a capsule collection of special edition drinkware in two playful designs that capture the fun-loving personalities of both brands. One style features a cheeky, all-over pattern made with Cheetos dusted fingerprints, commonly referred to as Cheetle®, and the other celebrates beloved mascot Chester Cheetah. This partnership was brokered by The Joester Loria Group, the exclusive brand licensing agency for Cheetos in North America.

Cheetos fans and Corkcicle enthusiasts can enjoy their favorite ice-cold beverages in one hand, and their favorite Cheetos snack in the other with a collection that merges the best of both worlds. The Cheetos x Corkcicle collection is available online exclusively at corkcicle.com for a limited time. For more information, visit Cheetos.com or corkcicle.com, and follow Cheetos and Corkcicle on social media for the latest brand updates.

Thursday 11.14.24
Posted by Joester Loria
 

The World of Eric Carle and Nestig’s Cozy New Collection

The Joester Loria Group is proud to have facilitated an exciting new collaboration between The World of Eric Carle and children’s furniture and décor brand, Nestig. This charming collection brings Eric Carle’s beloved stories, like The Very Hungry Caterpillar and Brown Bear, Brown Bear, What Do You See, to life through rugs, wall art, bedding, and more.

Designed to inspire creativity and warmth, the collection features playful and cozy home essentials that capture the essence of Carle’s iconic illustrations. Nestig is supporting the launch with both organic and paid social media campaigns, alongside an email blast to introduce this delightful line to parents and fans of Carle’s work.

Thursday 10.24.24
Posted by Joester Loria
 

Miffy Meets Matcha

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Miffy, the beloved Dutch bunny, and matcha brand Junbi recently collaborated on an exciting new line of beverages and merch. As Miffy’s North American brand licensing agent, The Joester Loria Group facilitated this partnership, which brings Miffy and her friends to fans in a fresh and flavorful way.

The Miffy Specialty Orange Creamsicle Collection features four unique drinks, each inspired by one of Miffy’s iconic friends:

  • Miffy’s Orange Creamsicle Matcha Latte

  • Melanie’s Orange Creamsicle Coffee Latte

  • Snuffy’s Orange Creamsicle (caffeine-free)

  • Boris’ Blended Orange Creamsicle (caffeine-free)

The beverages, available at all seven Junbi locations through December, come with exclusive Miffy-branded drink sleeves. The collaboration also features exclusive merch, including glass tumblers, tote bags, t-shirts, and limited-edition Miffy matcha tins, with most items selling out within the first day of the launch.

To celebrate the partnership, Junbi hosted a launch event at its Rowland Heights, California location, where fans eagerly waited over two hours for a chance to meet Miffy. A second drop of merchandise is coming soon, and Junbi will also host a second event at their Richmond, Texas location in November, offering fans another opportunity to enjoy the collection.

Wednesday 10.16.24
Posted by Joester Loria
 
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com