The Joester Loria Group, the North American brand licensing agent for Miffy, is excited to announce Miffy’s new partnership with HiSmile, bringing the iconic bunny into the beauty and wellness space with the global leader in oral care. The collection includes a Miffy sweet apple fluoride toothpaste and Miffy electric toothbrush, featuring three intelligent cleaning modes, combining Miffy’s nostalgia with the popular wellness brand.
Inspired by Miffy’s playful charm, this sweet, juicy apple flavored toothpaste brings a fun twist to your brushing routine, with a delicious, fruity taste that’s as refreshing as a crisp apple on a sunny day. It’s perfect for kids and adults who want to treat their teeth to something sweet, while keeping them clean and healthy. Developed with their Fluoride+ formula, the toothpaste combines high-quality ingredients for a brighter, long-lasting smile.
Created by the renowned Dutch artist Dick Bruna, Miffy's timeless appeal has charmed generations with her simplicity and heartwarming adventures. The collaboration can be purchased on hismileteeth.com, with the Miffy Sweet Apple Toothpaste available for $13, and the Miffy Electric Toothbrush available for $59.
