Miffy Partners With BAGGU For a Cheerful New Collection

The Joester Loria Group, North American licensing agent for Miffy, is thrilled to announce a new Miffy partnership with BAGGU, expanding Miffy’s influence with her name on the most iconic crossbody, travel, and gym bag silhouettes.

The assortment includes the classic BAGGU carryall, lunch box, fanny pack, pouches, and more, combining Miffy’s charm with the beloved lifestyle brand. The collection launched on March 6th, 2025, and is available from BAGGU.com, the Urban Outfitters website, and in Urban Outfitters stores across the country - with more locations to be revealed soon! The Urban Outfitters exclusives sold out quickly, thanks to the excitement around the collaboration.  

Inspired by Miffy’s playful charm, these cute designs bring joy to the bag that you can wear everywhere. Whether donning a laptop tote on the way to work, hauling a weekend travel bag on the plane, or strapping into a fanny pack for a grocery run, this collection makes sure you’re never without a smile while you’re on the go. The collection features prints with Miffy’s signature simple, clean lines and clear bright colors, evoking joy in carryalls of all sizes.

The collaboration has already caught the attention of the press, with Best Products, License Global, and The Fader featuring the collection. 

Miffy Hops Into Tillys With a Stylish New Collection

The Joester Loria Group is excited to announce a new collaboration between the world’s most beloved bunny Miffy and Tillys. This partnership brings Miffy's timeless charm to a contemporary audience through a curated capsule collection of clothing and accessories, available exclusively at Tillys.

This collaboration features a range of items that infuse Miffy's playful and whimsical spirit into everyday life. From graphic tees showcasing Miffy's classic illustrations to chic accessories, including hats, totes and tumblers, each piece is crafted with attention to detail. The new line is available exclusively at Tillys online and in-store with prices ranging from $14.99 to $24.99.

Lexus and Revo Launch Exclusive Eyewear Collaboration

Luxury automotive brand Lexus has teamed up with Revo, a leader in high-performance eyewear, to unveil a new collection of sunglasses. The collaboration blends Lexus' sophisticated design philosophy with Revo's advanced lens technology. The Joester Loria Group facilitated this partnership on behalf of Lexus.

The Revo | Lexus collection features four styles that embody the essence of both brands, showcasing Lexus-inspired details such as refined color palettes, carbon fiber inlays, and rubber accents, all paired with Revo's industry-leading polarized lenses.

The assortment includes two dynamic sports styles developed in collaboration with Lexus Racing and two lifestyle designs that reflect Lexus' understated luxury. Thoughtful details like engraved branding and accents in DayGlow yellow—the signature hue of the Vasser Sullivan Championship Racing Lexus RC F GT3 race cars—add an elevated touch. Additionally, the Revo | Lexus collection comes with exclusive luxury packaging, reinforcing its premium status within Revo's lineup.