Make a Splash with the Hottest Pool Floats of the Season from Kellanova and Sunny Days Entertainment

Kellanova is making waves this spring with a bold new collection of licensed pool floats in partnership with Sunny Days Entertainment, LLC! Featuring iconic designs from Cheez-It™, Pop-Tarts™, Rice Krispies Treats™, and Eggo™ Waffle, this lineup blends fun, nostalgia, and poolside perfection for fans of all ages.

This playful line transforms your favorite snacks and treats into oversized floats, perfect for lounging or making a statement. Whether you’re floating on a giant Cheez-It™ or striking a pose on the colorful Pop-Tarts™ float, these eye-catching designs promise endless fun in and out of the water. The collection taps into the viral trend of food-themed pool accessories that have taken social media by storm in recent years, making them a must-have for summer. Each float is crafted with high-quality materials for durability, ensuring long-lasting enjoyment.

The new line of Kellanova licensed pool floats is now available at Target, in stores and online! The floats will also be available on Amazon and at other specialty stores nationwide in the upcoming weeks. The collection is already making a viral splash across social media and with coverage from Delish and Yahoo!

Miffy Partners With BAGGU For a Cheerful New Collection

The Joester Loria Group, North American licensing agent for Miffy, is thrilled to announce a new Miffy partnership with BAGGU, expanding Miffy’s influence with her name on the most iconic crossbody, travel, and gym bag silhouettes.

The assortment includes the classic BAGGU carryall, lunch box, fanny pack, pouches, and more, combining Miffy’s charm with the beloved lifestyle brand. The collection launched on March 6th, 2025, and is available from BAGGU.com, the Urban Outfitters website, and in Urban Outfitters stores across the country - with more locations to be revealed soon! The Urban Outfitters exclusives sold out quickly, thanks to the excitement around the collaboration.  

Inspired by Miffy’s playful charm, these cute designs bring joy to the bag that you can wear everywhere. Whether donning a laptop tote on the way to work, hauling a weekend travel bag on the plane, or strapping into a fanny pack for a grocery run, this collection makes sure you’re never without a smile while you’re on the go. The collection features prints with Miffy’s signature simple, clean lines and clear bright colors, evoking joy in carryalls of all sizes.

The collaboration has already caught the attention of the press, with Best Products, License Global, and The Fader featuring the collection. 

Miffy Hops Into Tillys With a Stylish New Collection

The Joester Loria Group is excited to announce a new collaboration between the world’s most beloved bunny Miffy and Tillys. This partnership brings Miffy's timeless charm to a contemporary audience through a curated capsule collection of clothing and accessories, available exclusively at Tillys.

This collaboration features a range of items that infuse Miffy's playful and whimsical spirit into everyday life. From graphic tees showcasing Miffy's classic illustrations to chic accessories, including hats, totes and tumblers, each piece is crafted with attention to detail. The new line is available exclusively at Tillys online and in-store with prices ranging from $14.99 to $24.99.