HUF & Toyota Racing Development Team Up for a High-Octane Collaboration

Los Angeles based skate and lifestyle brand HUF and Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division, are going bigger and faster for the second installment of their collaboration. This exciting new collection follows up on the brands’ successful 2023 partnership. The Joester Loria Group arranged this brand extension on behalf of Toyota. 

The collaboration pays tribute to TRD's storied racing heritage, delivering core pieces and accessories designed for die-hard TRD fans.

The latest drop features co-branded graphics, classic camo and flannel prints inspired by Baja colors and patterns, and official artwork from some of TRD’s most sought-after trucks. HUF x TRD II includes premium cut-and-sew pieces, graphic tees, and hoodies featuring bold "Going Big, Going Fast" designs. Standout items include the Podium Racing Jacket with HUF Global Racing Team patches, the full-zip hooded Winslow Shacket in flannel, and the Duck Canvas HUF x TRD Vest. Accessories like the co-branded ripstop Off Road Duffle Bag round out the lineup.

The collection drops March 27 at 9 a.m. PST on hufworldwide.com.

Make a Splash with the Hottest Pool Floats of the Season from Kellanova and Sunny Days Entertainment

Kellanova is making waves this spring with a bold new collection of licensed pool floats in partnership with Sunny Days Entertainment, LLC! Featuring iconic designs from Cheez-It™, Pop-Tarts™, Rice Krispies Treats™, and Eggo™ Waffle, this lineup blends fun, nostalgia, and poolside perfection for fans of all ages.

This playful line transforms your favorite snacks and treats into oversized floats, perfect for lounging or making a statement. Whether you’re floating on a giant Cheez-It™ or striking a pose on the colorful Pop-Tarts™ float, these eye-catching designs promise endless fun in and out of the water. The collection taps into the viral trend of food-themed pool accessories that have taken social media by storm in recent years, making them a must-have for summer. Each float is crafted with high-quality materials for durability, ensuring long-lasting enjoyment.

The new line of Kellanova licensed pool floats is now available at Target, in stores and online! The floats will also be available on Amazon and at other specialty stores nationwide in the upcoming weeks. The collection is already making a viral splash across social media and with coverage from Delish and Yahoo!

Miffy Partners With BAGGU For a Cheerful New Collection

The Joester Loria Group, North American licensing agent for Miffy, is thrilled to announce a new Miffy partnership with BAGGU, expanding Miffy’s influence with her name on the most iconic crossbody, travel, and gym bag silhouettes.

The assortment includes the classic BAGGU carryall, lunch box, fanny pack, pouches, and more, combining Miffy’s charm with the beloved lifestyle brand. The collection launched on March 6th, 2025, and is available from BAGGU.com, the Urban Outfitters website, and in Urban Outfitters stores across the country - with more locations to be revealed soon! The Urban Outfitters exclusives sold out quickly, thanks to the excitement around the collaboration.  

Inspired by Miffy’s playful charm, these cute designs bring joy to the bag that you can wear everywhere. Whether donning a laptop tote on the way to work, hauling a weekend travel bag on the plane, or strapping into a fanny pack for a grocery run, this collection makes sure you’re never without a smile while you’re on the go. The collection features prints with Miffy’s signature simple, clean lines and clear bright colors, evoking joy in carryalls of all sizes.

The collaboration has already caught the attention of the press, with Best Products, License Global, and The Fader featuring the collection.