The Joester Loria Group has brokered a new licensing deal to partner Amy Coe with Tawil & Associatesfor a multi-category clothing deal, expanding on her success as an exclusive designer for direct-to-retail licenses with Target and Babies R Us. The new collection will include layette, toddler, boys and girls apparel, sleepwear, swim and fashion accessories and will launch for spring 2016 at department, specialty and national retailers.
“I’m super excited to embark on this new partnership with JLG,” said Amy Coe. “Expanding the Amy Coe brand is a dream come true. My designs are embraced by moms everywhere — now it’s time to amplify the assortment. I am always looking forward, evolving and thinking of what we could be doing next. My goal is to create a curated collection that screams AMY COE, all with an independent attitude. Tawil & Associates are experts in their field, which make them the ideal manufacturing partner. We are anticipating many successful years at retail.”
High impact marketing support for the launch of the collection will position AMY COE as a fashion authority with a focus on hip, cool design with a downtown edge. In addition to traditional print, TV and digital PR campaigns, specifically targeted social media and outreach to influential mommy and fashion bloggers will drive consumer engagement.
Amy Coe’s past partnerships include a six-year-exclusive retail partnership with Target for her Amy Coe Limited Edition collection, which featured adorable designs at affordable prices. Additionally, Amy Coe’s seven-year-exclusive retail partnership with Babies R Us was the largest product introduction by an exclusive designer in the company’s history. Coe’s collections boast a successful track record at retail with sales exceeding $200 million.
Recognized for her fresh approach to design, Coe celebrates pure color, exceptional detail, modern lines and always encourages individual style. Inspired by a REBEL spirit and INDEPENDENT attitude, the line ranges from soft, cozy denim to rock & roll party dresses.
“We are thrilled to partner with Amy Coe to bring her distinctive designs to a larger audience,” said Mitchell Tawil, Executive Vice President of Tawil & Associates. “We are really looking forward to working with both Amy and The Joester Loria Group to extend the brand at retail.”
The Joester Loria Group will continue to expand on Coe’s successful children’s apparel licensing programs, reintroduce Amy Coe accessories, bedding and décor, and develop Amy Coe Home for adult bedding and home goods. License! Global and aNb Media both covered Amy Coe’s latest brand extension.
