The buzz continues to build around PUPPYMONKEYBABY™! Since the explosive Super Bowl debut of Mountain Dew Kickstart’s ad featuring PUPPYMONKEYBABY™, The Joester Loria Group has fast tracked getting product to market. Apparel has been available online since the campaign aired and Hot Topic has committed to multiple categories. Other retailers buying apparel include Bloomingdale’s, Spencer’s, and Meijer. Global toy innovator, Commonwealth Toys & Novelty, has been granted the North American rights for a novelty line including plush, bobble heads and key chains which is expected to ship summer 2016.
"We are thrilled that Mountain Dew has chosen Commonwealth to help bring PUPPYMONKEYBABY into the arms of MTN DEW KICKSTART fans across the country," said Lisa Shamus, Executive Vice President of Commonwealth.
“For over 80 years, Commonwealth Toy & Novelty has been a global innovator and trend leader in the toy and novelty industry,” said Joanne Loria, EVP of The Joester Loria Group. “Commonwealth has an uncanny ability to spot hot properties and emerging trends and we are thrilled to partner with them for PUPPYMONKEYBABY.”
The Joester Loria Group, Mountain Dew’s exclusive North America licensing agent, has brokered a range of brand extensions for Mountain Dew, including Mountain Dew apparel and gear and collections of Green Label Exclusives collaborations with leading athletes.