PB Licensing, manufacturer of licensed and branded drinkware and partner of Pasabahce Innovation Center, developed a unique collection of glassware for Constellation Brands’ beer portfolio which includes: Corona Extra, the #1 imported beer in the U.S., Corona Light, the #1 imported light beer in the U.S. and Cerveza Modelo Especial, the #2 imported beer in the U.S.,3 of the fastest growing beer brands in the US, and favorites with Millennial and Hispanic consumers.
Corona pints come with lime squeezers that rim your glass and flavor your beer, serving as the perfect complement to the Corona drink experience. The glassware includes modern glassware designs for the Corona and Modelo brands, the perfect addition to the home bars and kitchens of the beers’ enthusiasts. With prices ranging from $5.99 to $39.99, the beverage ware will be available in all channels of retail as early as Spring 2016.
Wild Eye complements the beverage ware collections with a line of accessories including coasters, bottle openers, koozies, ice buckets, bottle markers, ice buckets, bar towels and wooden beer carriers and totes.The accessories range in retail price from $4.00 to $50.00 and will be available at mass, mid-tier, department, specialty and grocery chains.
The new home collections join an already successful line of Corona homewares including towels and throws from Northwest, coolers and home appliances by Koolatron; barware gift sets by Modern Gourmet Foods; home furniture and rec room décor by Trademark Global; Adirondack and wood furniture from Dundalk Leisure Craft; custom cornhole games from Victory Tailgate; Indoor/Outdoor Bluetooth speakers in a unique keg shape by Trenxend.
These new additions to the Corona and Modelo brand licensing programs were on display at The International Home + Housewares Show in Chicago earlier this week. License! Global covered Corona and Modelo’s latest brand extensions.
