Last week at Licensing Expo, Constellation Brands, The Eric Carle Studio, app developer Story Toys, and The Joester Loria Group were awarded LIMA International Licensing Excellence Awards during the annual celebration of superior creativity, innovation and performance in the industry. The awards included best App for The Very Hungry Caterpillar by Story Toys and the best brand licensing programs for The World of Eric Carle and Corona.
Awards were presented across 20 categories and JLG received six nominations for its work throughout 2015. JLG won in the following categories:
· In the licensed program, art/design property category, The Eric Carle Studio and JLG was honored for its work with The World of Eric Carle and The Very Hungry Caterpillar. JLG has developed an extensive brand licensing program for The World of Eric Carle, with more than 135 licensees sold in over 40,000 doors in 15 plus countries, which generated $130 million in sales and 500 million impressions in 2015.
· In the food and beverage / restaurant property category, Constellation Brands and JLG won for Corona Beer. Corona’s licensing program posted 60% growth after being refreshed with new licensees and creative assets across 230 products in more than 15,000 retail doors. In 2015, More than 20 licensees were added in key categories including fashion, accessories, footwear, beach gear, glassware, home décor, giftware, and electronics.
· In the the licensed products - digital category, Story Toys and JLG client The Eric Carle Studio were recognized for the license brokered and developed by JLG. The winning app, Very Hungry Caterpillar & Friends – First Words, quickly entered the iTunes top 10 in the kids category in the US, UK, Germany & Japan and My Very Hungry Caterpillar, the first 3D interactive form app based on the “Caterpillar” received several prestigious awards and was the no. 1 iTunes kids app in more than 20 countries. Both apps were supported with robust marketing campaigns.
The Joester Loria Group is proud to partner with such exceptional brands and clients.