The Joester Loria Group took a trip to the Fancy Food Show last week, where two Entenmann’s licensing partners were exhibiting. More than 2,400 exhibitors showcased over 180,000 products in a variety of categories including confections, cheese, coffee, snacks, spices, ethnic, natural and organic, at North America’s largest specialty food and beverage trade show.
Pelican Bay is bringing Entenmann's baked goods flavors to boxed pancake mixes. The first four flavors; Buttermilk, Banana Toffee, Confetti and Lemon Poppy Seed are launching at Christmas Tree Shops, where they just arrived in store and will retail for $4.50. Additionally, Pelican Bay is working on new Fall and Holiday flavors to launch later this year including Pumpkin, Apple Cider, Gingerbread, Chocolate Peppermint and Maple Brown Sugar.
Entenmann’s signature coffee collection with licensee White Coffee continues to expand its single cup line with a cup format that fits in popular drawer and counter storage systems. White Coffee displayed single cups in 10-count formats as well as 48-count and 60-count variety packs. They also showcased their 10-ounce bagged coffee along with 1.75-ounce mini bagged coffees in a four-flavor boxed set. Coffee flavors include: Hazelnut, Cinnamon Crumb Cake, Chocolate Donut, Vanilla, Dark Roast, Breakfast Blend and newest flavors Caramel Apple, Party Cake, Chestnut Praline, Coconut Cream. The coffee has a wide range of distribution from Albertsons and Burlington to Tuesday Morning and Christmas Tree Shops, as well as a growing online business with Amazon and Boxed.com thanks to increasing popularity in grocery e-commerce.
As Entenmann’s brand licensing agency, The Joester Loria Group has also extended the brand into categories including aromatic candles from The Jay Company and bakeware from Dura Kleen.