Corona and Modelo at the New York Tabletop Show

From October 17-20, more than 50 glassware companies showcased their latest collections at New York Tabletop Market. This semi annual trade event in the Flatiron District provides a place for brands to highlight the latest innovations in tabletop merchandise category. Among those in attendance were top retailers including Amazon, Walmart, Bed, Bath & Beyond, Macys and Wayfair.

JLG’s brand licensing programs were center stage through partner Arc International, who displayed Corona and Modelo gift sets and pint glasses, including the bestselling “sugar skulls” glassware featuring Dia de Los Muertos graphics.

As the exclusive brand licensing agency for Constellation Brands’ beer portfolio, JLG has successfully extended both the Corona and Modelo brands into a variety of categories beyond glassware including fashion, accessories, footwear, beach gear, home décor, and giftware.

JLG Returns to Licensing Expo

The Joester Loria Group is excited to return to Licensing Expo this week in Las Vegas, where we will be showcasing all of our clients and meeting with important retail and manufacturing partners. JLG will be located at booth C154 and brands on display will include Constellation Brands’ beer portfolio, a variety of Pepsico brands, several Kellogg’s properties, Cabot, Car and Driver, Entenmann’s, The World of Eric Carle, Happi by Dena, Waste Management and JLG’s newest client, Stikbot among others. JLG joins more than 5,000 brands and 30 licensing agencies exhibiting at this year’s show.

Another highlight of Licensing Expo is the annual LIMA Licensing Awards, which honor licensors, licensees, agents, and retailers whose licensed programs and products achieved tremendous success throughout the previous year. JLG is proud to have received two nominations this year, one for best licensed program in the art/design category for The Very Hungry Caterpillar/The World of Eric Carle’s brand licensing program and also for best licensed program in the food and beverage / restaurant category for its work on the licensing program for Constellation Brands’ Corona.  

Additionally, JLG’s new JLG EXTEND division will be making its Licensing Expo debut after a successful launch earlier this year. This exciting new division helps businesses grow by developing strategic business plans that leverage JLG’s market insights and industry relationships to secure powerful brand partnerships that drive revenue.

Stay tuned for more updates from the show this week.

ENTENMANN’S AT FANCY FOOD SHOW

The Joester Loria Group took a trip to the Fancy Food Show last week, where two Entenmann’s licensing partners were exhibiting. More than 2,400 exhibitors showcased over 180,000 products in a variety of categories including confections, cheese, coffee, snacks, spices, ethnic, natural and organic, at North America’s largest specialty food and beverage trade show.

Pelican Bay is bringing Entenmann's baked goods flavors to boxed pancake mixes. The first four flavors; Buttermilk, Banana Toffee, Confetti and Lemon Poppy Seed are launching at Christmas Tree Shops, where they just arrived in store and will retail for $4.50. Additionally, Pelican Bay is working on new Fall and Holiday flavors to launch later this year including Pumpkin, Apple Cider, Gingerbread, Chocolate Peppermint and Maple Brown Sugar.

Entenmann’s signature coffee collection with licensee White Coffee continues to expand its single cup line with a cup format that fits in popular drawer and counter storage systems. White Coffee displayed single cups in 10-count formats as well as 48-count and 60-count variety packs. They also showcased their 10-ounce bagged coffee along with 1.75-ounce mini bagged coffees in a four-flavor boxed set.  Coffee flavors include: Hazelnut, Cinnamon Crumb Cake, Chocolate Donut, Vanilla, Dark Roast, Breakfast Blend and newest flavors Caramel Apple, Party Cake, Chestnut Praline, Coconut Cream. The coffee has a wide range of distribution from Albertsons and Burlington to Tuesday Morning and Christmas Tree Shops, as well as a growing online business with Amazon and Boxed.com thanks to increasing popularity in grocery e-commerce.

As Entenmann’s brand licensing agency, The Joester Loria Group has also extended the brand into categories including aromatic candles from The Jay Company and bakeware from Dura Kleen.