The Joester Loria Group is excited to return to Licensing Expo this week in Las Vegas, where we will be showcasing all of our clients and meeting with important retail and manufacturing partners. JLG will be located at booth C154 and brands on display will include Constellation Brands’ beer portfolio, a variety of Pepsico brands, several Kellogg’s properties, Cabot, Car and Driver, Entenmann’s, The World of Eric Carle, Happi by Dena, Waste Management and JLG’s newest client, Stikbot among others. JLG joins more than 5,000 brands and 30 licensing agencies exhibiting at this year’s show.
Another highlight of Licensing Expo is the annual LIMA Licensing Awards, which honor licensors, licensees, agents, and retailers whose licensed programs and products achieved tremendous success throughout the previous year. JLG is proud to have received two nominations this year, one for best licensed program in the art/design category for The Very Hungry Caterpillar/The World of Eric Carle’s brand licensing program and also for best licensed program in the food and beverage / restaurant category for its work on the licensing program for Constellation Brands’ Corona.
Additionally, JLG’s new JLG EXTEND division will be making its Licensing Expo debut after a successful launch earlier this year. This exciting new division helps businesses grow by developing strategic business plans that leverage JLG’s market insights and industry relationships to secure powerful brand partnerships that drive revenue.
Stay tuned for more updates from the show this week.