The Joester Loria Group is excited to announce it has been appointed by Zing, maker of Stikbot stop motion animation toys, as its exclusive brand licensing agent of record in the U.S. & Canada. Zing conducted an extensive search to identify the right agency to leverage its $100 million dollar brand and the power of Stikbot’s YouTube channel, which boasts nearly 600,000 subscribers. Launched in 2015, Stikbot drove 1 billion impressions last year!
“With over 100,000 fan-made Stikbot animations uploaded to social media, Stikbot boasts one of the most engaged community of ‘makers’ and online fans,” said Josh Loerzel, vice president sales and marketing at Zing. “This brand resonates with what kids are doing now and how they’re communicating with each other on social media. With JLG’s experience, we’re looking forward to introducing cool new product extensions to Stikbot fans and customers next year.”
The Joester Loria Group, a full service licensing and marketing agency recognized for its award-winning brand building programs, will implement a strategic merchandising and licensing program aligned with the unique essence of Stikbot. The program will include merchandise that extends Stikbot and storylines from Stikbot animations into new categories including remote control vehicles and “take along” Stikbot characters, graphic novels that build on the most popular Stikbot series, must-have audio and electronic accessories for Stikbot YouTube bingers, as well as cool apparel, home décor, the ultimate Stikbot Halloween costumes and yummy Stikbot snacks.
“We are delighted to partner with Zing in extending the Stikbot brand,” said Debra Joester, president of JLG. “The Stikbot fan base of makers and loyal viewers is a testament to the extraordinary appeal of the property and the dynamic content that Zing posts weekly. We are excited to bring new ways to experience Stikbot to this growing community of fans.”
JLG’s representation of Stikbot was featured by Licensing Book and License! Global.