Zing Celebrates New Milestones For Stikbot

Stikbot, Zing’s stop-motion animation brand, is positioned for record-breaking growth, with a TOTY Award nomination in the Action Figure Category and sales of over 30 million Stikbot figures.

Beyond the appeal of the award-winning Stikbot toys, success is driven by the brand’s enormously popular entertainment hub, the Stikbot Central YouTube Channel.  The channel has established a community of loyal fans and is a frequent destination for fresh, funny, Stikbot entertainment. As a result, the channel boasts over 280 million views, has hundreds of thousands of kids visiting daily and over 800,000 subscribers.  

Fans are also engaging with Stikbot on Musical.ly, where Stikbot content has garnered more than 1.3 million likes since Spring 2017.  The channel’s impact is indicative of the power of YouTube as a platform to engage fans with original series and user-generated content, and the growing importance of Musical.ly.

Zing loads new content including hilarious pop culture parody series and movies on the channel frequently.  Makers have also discovered the unique appeal of Stikbot, and over 100,000 fan-made Stikbot animations have been uploaded to social media, making Stikbot one of the most engaged communities of ‘makers’ and online fans.

“With Stikbot toys now sold in 40 countries, and our YouTube subscriber base approaching 1 million, 2018 is shaping up to be our biggest year for Stikbot,” said Josh Loerzel, V.P. of Sales and Marketing, Zing Global. “Zing’s new Stikbot collections, and additional toy categories and apparel from Stikbot licensees is expanding our retail footprint globally.”

As Zing readies its Stikbot Safari and Stikbot Pet collections, and preps new Stikbot series, JLG is working with Stikbot licensees Hybrid Apparel and Basic Fun on their Spring 2018 product launches. Given the continued growth of Stikbot fans on digital media and the millions of retail impressions Stikbot product will generate in 2018, this brand is one to watch!

Zing Appoints JLG As Licensing Agent For Stikbot Brand

The Joester Loria Group is excited to announce it has been appointed by Zing, maker of Stikbot stop motion animation toys, as its exclusive brand licensing agent of record in the U.S. & Canada. Zing conducted an extensive search to identify the right agency to leverage its $100 million dollar brand and the power of Stikbot’s YouTube channel, which boasts nearly 600,000 subscribers.  Launched in 2015, Stikbot drove 1 billion impressions last year!

“With over 100,000 fan-made Stikbot animations uploaded to social media, Stikbot boasts one of the most engaged community of ‘makers’ and online fans,” said Josh Loerzel, vice president sales and marketing at Zing. “This brand resonates with what kids are doing now and how they’re communicating with each other on social media. With JLG’s experience, we’re looking forward to introducing cool new product extensions to Stikbot fans and customers next year.”

The Joester Loria Group, a full service licensing and marketing agency recognized for its award-winning brand building programs, will implement a strategic merchandising and licensing program aligned with the unique essence of Stikbot.  The program will include merchandise that extends Stikbot and storylines from Stikbot animations into new categories including remote control vehicles and “take along” Stikbot characters, graphic novels that build on the most popular Stikbot series, must-have audio and electronic accessories for Stikbot YouTube bingers, as well as cool apparel, home décor, the ultimate Stikbot Halloween costumes and yummy Stikbot snacks.

“We are delighted to partner with Zing in extending the Stikbot brand,” said Debra Joester, president of JLG. “The Stikbot fan base of makers and loyal viewers is a testament to the extraordinary appeal of the property and the dynamic content that Zing posts weekly.  We are excited to bring new ways to experience Stikbot to this growing community of fans.”

JLG’s representation of Stikbot was featured by Licensing Book and License! Global.