JLG Honored For Corona’s Brand Licensing Program

Last week, The Joester Loria Group joined more than 16,000 licensing industry professionals in Las Vegas for Licensing Expo, the largest trade show dedicated to the business of brand licensing and brand extensions.

At this year’s LIMA Licensing Awards, which take place during Licensing Expo, JLG was honored with the award for best licensed program in the food and beverage / restaurant category for the second consecutive year for our work on the licensing program for Constellation Brands’ Corona.   Laura Sowa of Constellation Brands, along with JLG’s Debra Joester and Joanne Loria, were on hand to accept the award.

As the brand licensing agency for Corona and Constellation Brands’ beer portfolio, The Joester Loria Group has expanded the Corona licensing program through brand extensions aligned with Corona’s laid-back and beach-inspired brand positioning. JLG has brokered a variety of licensing deals for Corona in categories ranging from fashion, accessories, footwear, beach gear, glassware, home décor, and giftware. Corona licensed products are consistent top sellers in more than 15,000 retail doors.

JLG Returns to Licensing Expo

The Joester Loria Group is excited to return to Licensing Expo this week in Las Vegas, where we will be showcasing all of our clients and meeting with important retail and manufacturing partners. JLG will be located at booth C154 and brands on display will include Constellation Brands’ beer portfolio, a variety of Pepsico brands, several Kellogg’s properties, Cabot, Car and Driver, Entenmann’s, The World of Eric Carle, Happi by Dena, Waste Management and JLG’s newest client, Stikbot among others. JLG joins more than 5,000 brands and 30 licensing agencies exhibiting at this year’s show.

Another highlight of Licensing Expo is the annual LIMA Licensing Awards, which honor licensors, licensees, agents, and retailers whose licensed programs and products achieved tremendous success throughout the previous year. JLG is proud to have received two nominations this year, one for best licensed program in the art/design category for The Very Hungry Caterpillar/The World of Eric Carle’s brand licensing program and also for best licensed program in the food and beverage / restaurant category for its work on the licensing program for Constellation Brands’ Corona.  

Additionally, JLG’s new JLG EXTEND division will be making its Licensing Expo debut after a successful launch earlier this year. This exciting new division helps businesses grow by developing strategic business plans that leverage JLG’s market insights and industry relationships to secure powerful brand partnerships that drive revenue.

Stay tuned for more updates from the show this week.

JLG Programs Honored with Three LIMA Awards at Licensing Expo

Last week at Licensing Expo, Constellation Brands, The Eric Carle Studio, app developer Story Toys, and The Joester Loria Group were awarded LIMA International Licensing Excellence Awards during the annual celebration of superior creativity, innovation and performance in the industry. The awards included best App for The Very Hungry Caterpillar by Story Toys and the best brand licensing programs for The World of Eric Carle and Corona.

Awards were presented across 20 categories and JLG received six nominations for its work throughout 2015. JLG won in the following categories:

· In the licensed program, art/design property category, The Eric Carle Studio and JLG was honored for its work with The World of Eric Carle and The Very Hungry Caterpillar. JLG has developed an extensive brand licensing program for The World of Eric Carle, with more than 135 licensees sold in over 40,000 doors in 15 plus countries, which generated $130 million in sales and 500 million impressions in 2015.

· In the food and beverage / restaurant property category, Constellation Brands and JLG won for Corona Beer. Corona’s licensing program posted 60% growth after being refreshed with new licensees and creative assets across 230 products in more than 15,000 retail doors. In 2015, More than 20 licensees were added in key categories including fashion, accessories, footwear, beach gear, glassware, home décor, giftware, and electronics.

· In the the licensed products - digital category, Story Toys and JLG client The Eric Carle Studio were recognized for the license brokered and developed by JLG.  The winning app, Very Hungry Caterpillar & Friends – First Words, quickly entered the iTunes top 10 in the kids category in the US, UK, Germany & Japan and My Very Hungry Caterpillar, the first 3D interactive form app based on the “Caterpillar” received several prestigious awards and was the no. 1 iTunes kids app in more than 20 countries. Both apps were supported with robust marketing campaigns.

The Joester Loria Group is proud to partner with such exceptional brands and clients.