In a brand licensing deal brokered by The Joester Loria Group, The Mountain Dew Camo Out collection recently debuted at the VFILES runway show during New York Fashion Week on September 7th. Designed for both function and fashion and reversing the role of camo, VFILES and Mountain Dew made this collection specifically for those who want to be seen, heard and stand out, elevating the moment and preparing for what excitement is to come. VFILES is a creative-focused social networking platform that connects and empowers a global youth community.
Each piece in the Camo Out collection is complemented with the latest in wearable technology from track suits and jackets that play music to baseball caps with cameras and a solar-powered backpack. This is the new guard, the class of the future: be seen, make noise, stand up and stand out.
"VFILES is so excited to partner with a brand like Mountain Dew that believes in high energy, high impact and the adventurous lifestyle that we all aspire to live,” said Julie Anne Quay, founder of VFILES. “This is literally a match made in heaven for VFILES and we are going to grab every opportunity to push this forward technically, fashion wise and always bring energy and music into the conversation.”
The inaugural collection will be available nationwide for purchase starting late Fall 2016 at a soon to-be-announced launch event. The collection will also have premiere placement at the VFILES store in New York City, online at VFILES.com and at select leading retailers nationwide. The collaboration will retail for $50 - $400 and will be continually refreshed throughout the 2017 seasons.
The Joester Loria Group is Mountain Dew's exclusive brand licensing agency for North America. This exciting new brand extension was covered by Vogue, Complex, WWD and License! Global.