The Joester Loria Group, exclusive brand licensing agency for Constellation Brands’ beer portfolio, is excited to announce that DesignPac Gifts, a premier provider of gourmet gift baskets and a division of 1-800-FLOWERS, has joined the roster of Corona licensees.
DesignPac Corona gift sets brings together a selection of product and consumables themed around the brand’s “Find Your Beach” message and Mexican heritage. The line of gift sets will include CoronaRita drink clips, glassware, tin buckets, coolers, bottle openers, ceramics, utensils and bottle openers, paired with an assortment of gourmet food offerings that range from salted snacks and cheeses to drink mixes and marinades. The Corona gift sets will launch for the Holiday 2018 season at mass, club, mid-tier, better off price retailers as well as online.
“We are delighted to welcome DesignPac to the Corona licensing program,” said Debra Joester, President of The Joester Loria Group. “DesignPac’s expertise in creating quality gift sets will provide key accounts that support the Corona brand and its licensed product with a great assortment at price points ranging from $9.99 to $29.99.”
Corona’s new brand extension was covered by License! Global and Retail Merchandiser.