Back by popular demand for a limited time, PepsiCo is relaunching its iconic Crystal Pepsi Cola. In celebration of the release, The Joester Loria Group has brokered a brand licensing deal with CafePress, one of the top online retailers, to develop a collection of Crystal Pepsi inspired merchandise.
Available on CafePress.com beginning August 14th, fans of the clear cola will be able to customize their own Crystal Pepsi themed apparel and accessories. CafePress will be celebrating this relaunch with promotional giveaways and a limited release of Crystal Pepsi apparel.
Crystal Pepsi Cola will be available in stores nationwide beginning August 14th. To help celebrate this special limited edition release, Pepsi is hosting a nostalgic “throwback tour” featuring concerts from musical artists who were popular in the ‘90s including Sugar Ray, Salt-N-Pepa and Busta Rhymes.
As the brand licensing agency for PepsiCo, The Joester Loria Group has brokered a variety of brand extensions for both Pepsi and Mountain Dew. Recent partnerships include apparel and accessories from Bioworld and a Dew-S-A t-shirt from Trevco.