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Mountain Dew and True Timber “Take it Outside” With Brand Licensing Partnership

mountain dew true timber brand licensing.jpg

The Joester Loria Group, PepsiCo’s brand licensing agency, has brokered a deal with Mountain Dew and TrueTimber for a co-branded collection of camo apparel and accessories.

The partnership launched August 19th with on-site activation at Bristol Motor Speedway including a Q&A with Dale Earnhardt Jr, new limited edition Mountain Dew camo packaging and an exclusive line of Mountain Dew and True Timber co-branded camo merchandise. True Timber, a leader in outdoor camo apparel, will launch the co-branded product at retail in 2018 on TrueTimber.com, as well as  mass retailers and  outdoor specialty accounts.

tags: Mountain Dew, True Timber, Brand Licensing, Brand Extensions
Thursday 08.24.17
Posted by Joester Loria
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com