The Joester Loria Group, PepsiCo’s brand licensing agency, has brokered a deal with Mountain Dew and TrueTimber for a co-branded collection of camo apparel and accessories.
The partnership launched August 19th with on-site activation at Bristol Motor Speedway including a Q&A with Dale Earnhardt Jr, new limited edition Mountain Dew camo packaging and an exclusive line of Mountain Dew and True Timber co-branded camo merchandise. True Timber, a leader in outdoor camo apparel, will launch the co-branded product at retail in 2018 on TrueTimber.com, as well as mass retailers and outdoor specialty accounts.