The Joester Loria Group has been tapped by Rainbow as the brand licensing agency for the company’s successful 44 Cats television series in the United States. 44 Cats will debut in the USA on June 10th, airing Monday thru Friday on Nickelodeon.
44 Cats represents Rainbow’s first venture into the preschool market and the series is already a global hit. The “pawesome” property debuted in November 2018 and is enjoying tremendous popularity around the world, with a second series already in production. The 52 x 13’ series is an explosive mix of music and cuteness that deals with edutainment themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production. The show, which appeals to preschoolers and children aged 4 – 7, follows the adventures of Lampo, Milady, Pilou, and Meatball - four adorable kittens who are part of a music band named The Buffycats - helping others and always finding creative solutions to everyday hitches.
The appointment follows crucial deals with entertainment giant Nickelodeon for the broadcast of the series, and a toy distribution agreement with Bandai, which will bring the 44 Cats toy line created by Toy Plus to the USA, Canada and Australia.
“Rainbow’s 44 Cats has all the hallmarks of a great property,” says President & CEO of The Joester Loria Group. “The buzz around the series is already building and we are confident 44 Cats will prove to be one of the most sought after new properties at Licensing Show.”
“We are really pleased to announce The Joester Loria Group is on board for 44 Cats, and can’t wait to start our collaboration with such a brilliant partner to develop the brand’s huge potential across the US”, says Rainbow Group’s Cristiana Buzzelli SVP, Content & Licensing
JLG’s new client news was covered by License Global.