Cheetos, the much-loved cheesy treat and billion-dollar Frito-Lay snack brand, has partnered with leading global fast-fashion retailer Forever 21 for a summer program launching in June at select Forever 21 stores worldwide and featured on Forever21.com.
The Cheetos Flamin’ Hot Collection includes men’s and women’s apparel and accessories inspired by the bold Cheetos color palette and swagger of Chester Cheetah. The playful statement pieces include trend-driven tops and bottoms, swimwear, and eye-catching accessories.
Supported with a multi-tier marketing campaign including elevated in-store displays, digital billboard ads in Times Square, and coordinated social media campaign reaching millions of influencers and consumers daily.
The launch of Cheetos’ new brand extension is already generating a lot of buzz with coverage from PopSugar, StyleCaster, and Food Network among others.
Frito-Lay appointed JLG as the brand licensing agency for Cheetos earlier this year.