In a brand licensing deal brokered by the Joester Loria Group, exclusive brand licensing agency for Kellogg’s in the U.S. and Canada, LeSportsac and Kellogg’s® recently teamed up for a collection that infuses the sweet nostalgia of classic American breakfast cereals with LeSportsac’s versatile and functional designs. This limited-edition capsule collection features two retro-inspired prints — the Cereal Mix Patch and the Retro Cereal Box — plus placed prints of some of Kellogg’s most iconic cereal characters.
The LeSportsac and Kellogg’s® collection goes beyond the bowl to deliver a spoonful of personality into your everyday routine. The wear-anywhere Cereal Crossbody brings your favorite cereal to life and is designed to look like a mini, retro cereal box of either Kellogg’s Frosted Flakes®, Froot Loops, or Kellogg’s Corn Flakes®. The Toucan Stripe Crossbody is a colorful take on our classic Renee Crossbody, updated with convenient top handles as a secondary carrying option. If you need to stash a day’s worth of essentials (or maybe a box of your favorite cereal), opt for the updated Easy Everywhere Tote or the all-new Tony Stripe Tote with a roomy front pocket that has a ‘GR-R-EAT’ zipper pull. The Kellogg’s® LeSportsac collection features a total of 38 styles with prices ranging from $22 to $140 and is now available in store and online at LeSportsac.com.