The World of Eric Carle has partnered with A&B Holdings to launch “Play Park Eric Carle" in Japan, the first dedicated indoor play space for children based on the World of Eric Carle. The play park is located in Futako-Tamagawa Rise Shopping Center in Tokyo and includes nine interactive zones including an indoor maze, art studio, playground, baby zone, complimentary beverage station, reading/relaxation zone and shop. The brand licensing campaign for The World of Eric Carle is managed in Japan by licensing company Cosmo Merchandising Co. through the brand’s worldwide agent, The Joester Loria Group.
The immersive experience takes both children and adults on a journey through key World of Eric Carle themes including creativity, discovery, play, and nature. To coincide with the launch of Play Parc Eric Carle, the brand partnered with the mall complex to launch a World of Eric Carle Holiday/Winter themed promotion that includes a tree lighting event, light installations, an ice skating park and themed foods.
The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 151 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.
The Very Hungry Caterpillar, one of the top selling children’s books of all time, which has been translated into 60 languages, has sold over 50 million copies since its publication in 1969.