With 2021 coming to an end, we’re taking a look back at our most read stories of the year. Here is the first part of our 2021 year in review.
10. In October, we shared the news that The Joester Loria Group had been tapped by Toyota Motor Sales, U.S.A., Inc. to develop licensed product extensions for their iconic Toyota and Lexus brands. Through merchandising and collaborations, JLG is activating programs that engage with Toyota and Lexus owners as well as consumers looking for innovative quality products which are hallmarks of both brands.
9. In August, Obvi, one of today's fastest growing global supplement brands, teamed up with Entenmann's®, a quintessential brand in baked goods, to bring consumers a collagen-boosting solution inspired by a classic treat in a brand licensing deal brokered by The Joester Loria Group. Obvi launched a collaborative flavor of their cult-favorite collagen protein powder – Entenmann's x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie.
8. In September, to complement MTN DEW’s new Flamin’ Hot flavor, The Joester Loria Group brokered a brand licensing deal between MTN DEW and Broken Promises, a contemporary clothing brand, to partner on an apparel line inspired by the spicy new collaboration. The limited-edition capsule collection included shirts, hoodies, sweatpants, and accessories emblazoned with Flamin’ Hot graphics and design cues.
7. In March, we announced that by popular demand, The Joester Loria Group brokered a brand licensing deal with Galarie to revive Kellogg’s fan-favorite cereal straws. The return was prompted by pleas from fans on social media as well as a Change.org petition with more than 80,000 signatures to bring back the iconic cereal straws. After a 12-year hiatus, the nostalgia-inducing Kellogg’s Cereal Straws are available in two flavors: Kellogg’s Froot Loops and Kellogg’s Cocoa Krispies.
6. In May, JLG expanded the brand licensing program for two of Frito-Lay’s top snack brands, Cheetos and Doritos, with the addition of two new apparel licensees. The brands partnered with Isaac Morris Ltd. for a fashion-forward collection of young men’s and juniors’ clothing, while Trau & Loevner signed on to create a range of young men’s and juniors’ tees and fleece tops available exclusively on Tee-Luv.com and Amazon.