We’re continuing our countdown of our most read stories of 2021 this week. Here is a look at our top stories of the year featuring exciting collaborations, brand licensing deals and new client announcements.
5. In June JLG helped Corona team up with premium skate brand Primitive. The collaboration included t-shirts, long sleeved shirts, hoodies, board shorts, wovens, skate decks and skate accessories. The line launched on June 4th at specialty retailers including Zumiez as well as on Primitiveskate.com.
4. In April, JLG client McDonald’s celebrated its partnership with the All American Games, an all-star event for high school basketball players, with a collaboration with adidas.
To help celebrate this prestigious sporting event, McDonald’s, adidas, and New York based athletic designer Eric Emanuel partnered for an All American Games collaboration. The centerpiece of the capsule was an updated version of adidas’ Forum Hi sneakers, featuring a color scheme inspired by McDonald’s signature yellow and red color palette with navy blue accents throughout. Additionally, the three brands hosted a pop up store in SoHo in New York City to launch the partnership.
3. In August, The World of Eric Carle partnered with Kiddy Art Museum to launch the "The Playful World of Eric Carle" themed pop-up mall event at The Bund Finance Center, in Shanghai, China. The event kicked off August 1st and ran through October 8th. The event brought some of Carle’s iconic books and characters to life through an immersive experience. The brand licensing campaign for The World of Eric Carle is managed in China by licensing company Guangzhou Art-land Holding Company, Ltd. through the worldwide agent, The Joester Loria Group.
2. In February, The Joester Loria Group announced its representation of Ferrara Candy Company, the leading sweet snacking company and owner of more than 34 iconic brands including NERDS®, SweeTARTS®, Trolli® and Laffy Taffy®. JLG is focused on brand licensing opportunities in the lifestyle category including apparel, accessories, bath and beauty, home and gift as well as extending the unique flavors to new food formats including frozen novelties, beverages, baking, and desserts.
1. In April, we shared the news that Pacifico Beer and Lakai were teaming up to deliver the beer brand’s first footwear and apparel collaboration in a brand licensing deal brokered by The Joester Loria Group. The collection showcased both brands’ equity in action sports and leaned into Pacifico’s Baja California roots. The collaboration dropped in early August at specialty retailers and Lakai.com.