American Eagle Outfitters and Kellogg’s Tony the Tiger have teamed up to celebrate Year of the Tiger. The two brands have partnered on a 24-piece limited edition collection featuring graphics of the iconic mascot throughout the ages and includes AE’s signature denim styles, tees, hoodies and accessories, for both men and women. The American Eagle and Kellogg’s collaboration was brokered by Kellogg’s brand licensing agency, The Joester Loria Group.
The collection is now available in American Eagle Outfitters stores and online in Asia, Middle East and Africa markets. Customers will also be able try on and shop looks at the Tony the Tiger pop up locations, where the universally known mascot will be displayed front and center and customization stations will be available for a personalized experience.