To celebrate McDonald’s 30th anniversary in the Czech Republic, the brand recently teamed up with Czech online fashion retailer Zoot for a limited-edition collection. The McDonald’s unisex fashion capsule of apparel and accessories is exclusively available at Zoot. Taking inspiration from McDonald’s iconography, golden hues and favorite menu items, the pieces are fun and fashionable. The collection features a fries pocket tee, world famous joggers, golden arches hoodie, sesame seed printed bucket hat and socks, as well as a paper bag inspired backpack. The collection launched in late July and is available exclusively from Zoot.
The program is supported with a multi-tier marketing campaign including social media featuring lifestyle photography and video content that embodies the feel-good vibes both brands are known for. In addition to features across McDonald’s CR and Zoot’s social platforms, the line will be featured on kiosks and tray mats at McDonald’s restaurant locations in the Czech Republic. Zoot will also highlight the collaboration prominently with a homepage takeover, banner ads as well as a dedicated McDonald’s landing page.