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The World of Eric Carle Partners With Pottery Barn Kids For Father’s Day

To celebrate Father’s Day last weekend, The World of Eric Carle partnered with Pottery Barn Kids to celebrate Eric Carle’s book, I Love Dad With The Very Hungry Caterpillar, which is currently ranked No. 1 on The New York Times’ best sellers list in the children’s picture book category.

To help celebrate this exciting occasion, all Pottery Barn Kids locations featured I Love Dad and The Very Hungry Caterpillar in their weekly story time events. Guests at each store received Very Hungry Caterpillar temporary tattoos and a decorate-your-own Very Hungry Caterpillar themed Father’s Day card craft activity. Each location also hosted a giveaway for a signed copy of I Love Dad along with a $50 Pottery Barn Kids gift card.

Additionally, the Pottery Barns Kids location at Oakbrook Mall in Oakbrook, Illinois, hosted a larger scale event with an appearance by the Very Hungry Caterpillar costume character, a reading of I Love Dad as well as exciting giveaways and crafts.

To help support this partnership, Pottery Barn Kids promoted the events through dedicated social media posts and in store signage.

tags: Pottery Barn Kids, The Very Hungry Caterpillar, The World of Eric Carle, Father's Day
Wednesday 06.20.18
Posted by Joester Loria
 

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