In a brand licensing deal brokered by The Joester Loria Group, Mountain Dew’s Green Label Exclusives program is partnering with FILA on an exciting new footwear collaboration.
Heritage footwear is making a comeback and FILA is leading the pack with crossover styles that can go from the hardwood to the playground. The new FILA x GLX collaboration is reviving and updating The M-Squad, one of the most successful designs from the FILA archive. GLX’s custom M-Squad design features functional and stylistic elements making it one of FILA’s most versatile releases in 2016.
Mixing the technical fabrication needed for rugged indoor/outdoor basketball courts with trend- driven style accents, the collaboration features a premium, all-black suede upper with embroidered FILA logo branding. Additionally, the shoes feature a DEW neon green inspired outsole, which carries over into a speckled midsole. Other product highlights include GLX branding on the sock liner and footbed, along with custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is available exclusively at Footlocker and FILA.com at a retail price of $90.
Mountain Dew Green Label Exclusives (GLX) program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Mountain Dew® brand. GLX’s new brand extension with FILA was covered by License! Global, HYPEBEAST,and Sole Collector.