FILA PARTNERS WITH MOUNTAIN DEW’S GREEN LABEL EXCLUSIVES (GLX)

In a brand licensing deal brokered by The Joester Loria Group, Mountain Dew’s Green Label Exclusives program is partnering with FILA on an exciting new footwear collaboration.

Heritage footwear is making a comeback and FILA is leading the pack with crossover styles that can go from the hardwood to the playground. The new FILA x GLX collaboration is reviving and updating The M-Squad, one of the most successful designs from the FILA archive. GLX’s custom M-Squad design features functional and stylistic elements making it one of FILA’s most versatile releases in 2016.  

Mixing the technical fabrication needed for rugged indoor/outdoor basketball courts with trend- driven style accents, the collaboration features a premium, all-black suede upper with embroidered FILA logo branding. Additionally, the shoes feature a DEW neon green inspired outsole, which carries over into a speckled midsole. Other product highlights include GLX branding on the sock liner and footbed, along with custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is available exclusively at Footlocker and FILA.com at a retail price of $90.

Mountain Dew Green Label Exclusives (GLX) program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Mountain Dew® brand. GLX’s new brand extension with FILA was covered by License! Global, HYPEBEAST,and Sole Collector.   

Mountain Dew’s New Green Label Exclusive Brand Extension

Mountain Dew’s Green Label Exclusives and New York based brand Mighty Healthy have partnered to create a skateboarding-inspired capsule of tees and accessories.  The GLX x Mighty Healthy partnership was the brokered by The Joester Loria Group, Dew's exclusive brand licensing agency.

The ALL CITY Capsule Collection represents a state of mind, an unwritten bond between skaters from every walk of life. No matter where you grew up, skateboarding bonds you, ALL CITY is your flag.

The GLX  x Mighty Healthy ALL CITY Collection is now available exclusively at MightyHealthy.com and finer skate shops nationwide.

Mountain Dew Green Label Exclusives  (GLX) Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Mtn Dew® brand. This is the 12th GLX collaboration to launch since the program's inception in 2012. JLG has brokered many GLX brand extensions with leading skate and lifestyle brands including: GIRL, Supra, Skate Mental and HEX.  

As part of the marketing campaign to promote this new GLX partnership, The Berrics shot and edited a video featuring Mtn Dew & Mighty Healthy Team Rider Chris Colburn.