Mountain Dew’s Green Label Exclusives and New York based brand Mighty Healthy have partnered to create a skateboarding-inspired capsule of tees and accessories. The GLX x Mighty Healthy partnership was the brokered by The Joester Loria Group, Dew's exclusive brand licensing agency.
The ALL CITY Capsule Collection represents a state of mind, an unwritten bond between skaters from every walk of life. No matter where you grew up, skateboarding bonds you, ALL CITY is your flag.
The GLX x Mighty Healthy ALL CITY Collection is now available exclusively at MightyHealthy.com and finer skate shops nationwide.
Mountain Dew Green Label Exclusives (GLX) Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Mtn Dew® brand. This is the 12th GLX collaboration to launch since the program's inception in 2012. JLG has brokered many GLX brand extensions with leading skate and lifestyle brands including: GIRL, Supra, Skate Mental and HEX.
As part of the marketing campaign to promote this new GLX partnership, The Berrics shot and edited a video featuring Mtn Dew & Mighty Healthy Team Rider Chris Colburn.