The Joester Loria Group, working on behalf of The World of Eric Carle, has announced a brand licensing partnership with the R.W. Knudsen Family® brand to create a series of Sensible Sippers™ beverages featuring Carle’s signature artwork and the beloved Very Hungry Caterpillar.
This partnership brings together a classic childhood story and a refreshing, organic beverage for kids, trusted by generations of families. Children will be able to read along with the caterpillar’s adventure, while experiencing some of the very same flavors.
Starting in July, Carle’s distinctive art and iconic characters will be featured on three varieties of Sensible Sippers beverage boxes, including: Organic Fruit Punch, Organic Mixed Berry and Organic Apple in grocery stores nationwide. Offered in child-friendly 4.23 oz. beverage boxes, Sensible Sippers have no added sugar and are both Certified USDA Organic and Non-GMO Project® Verified.
Carle is known for his beautifully illustrated, best-selling picture books. Carle’s “The Very Hungry Caterpillar” has been translated into 60 languages and has sold over 45 million copies since its publication in 1969. In his lifetime, Carle has written and illustrated more than 70 picture books, which have sold over 144 million copies.
The World of Eric Carle nurtures a child’s love of literature and learning, encouraging imaginative play and exploration. Trusted by parents, teachers and librarians and beloved by children worldwide for generations, The Very Hungry Caterpillar, and other timeless storybooks, come to life in colorfully creative products, designed to inspire very hungry young minds. The global consumer products program has experienced exceptional growth in over 35,000 doors in better retail channels in 15+ countries.
This exciting brand licensing deal was featured by License! Global and Retail Merchandiser.