Teva®, a division of Deckers Brands, recently debuted its collaboration with The Very Hungry Caterpillar™ by Eric Carle for the summer 2019 season. Commemorating the 50th anniversary of the beloved children’s book, Teva created this collection to encourage hungry minds to explore the world around them. The collection combines classic Teva silhouettes with kid-friendly hues for adventure-ready styles that’ll help little ones spread their wings and fly.
Inspiring generations with its innovative illustrations of art and nature, this collection merges Teva’s popular Hurricane XLT2 and Ember Moc styles with the bold color explosion seen in the world of The Very Hungry Caterpillar. The fusion of these two distinctive brands results in a dynamic collection tailored for fostering exploration.
“With each season we strive to inspire the next generation of modern explorers because we believe it’s never too early to begin your love story with nature. It was that mindset that led us to partner with The Very Hungry Caterpillar to create a collection for our youngest explorers. This iconic tale is a part of many people’s childhoods, and we are honored to partner with Eric Carle Studios to add our unique spin on the colors, characters and bold patterns showcased in the book,” said Anders Bergstrom, General Manager at Teva.
“Some of my most cherished memories from childhood are of taking walks in the forest with my father. I am delighted to collaborate with Teva and love the idea of sandals for the young explorer and time outdoors with family and friends,” said Eric Carle.
The collection features the Hurricane XLT2, an iconic Teva style known for its comfort and performance— perfect for a day at the beach or a skip through the playground. Available in both Kid’s and Toddler’s sizes, this water ready sandal features quick drying straps made from Repreve® recycled polyester webbing, and an EVA foam footbed which provides all-day comfort. Debuting with the collection is the Kid’s Ember Moc, an easy slip-on shoe featuring a custom print inspired by the book. The Ember Moc offers a collapsible heel for easy wearing options, stretchy elastic gore for a slipper-like fit and a water-resistant upper for easy cleaning.
The Teva x The Very Hungry Caterpillar™ collection—retailing at $50 for the Kid’s & Toddler’s Hurricane XLT2 and $70 for the Kid’s Ember Moc—is now available on Teva.com and through select global retailers.
As the global brand licensing agency for The World of Eric Carle, JLG has been celebrating the 50th anniversary of The Very Hungry Caterpillar all year long with exciting events, partnerships and brand extensions.