JLG Takes Home A 2021 Licensing International Excellence Award

Earlier this week, the winners of the 2021 Licensing International Excellence Awards were unveiled in a virtual gathering that brought together nearly 1,000 industry executives from around the world to celebrate the best of the best in the licensing industry. The Joester Loria Group is honored and proud to be among the list of this year’s winners, with JLG client The Very Hungry Caterpillar by Eric Carle Studio taking home the award for the best licensed brand in the art, design, celebrity and fashion category. 

The awards honor innovation and creativity in the way brands use licensing to further their goals; how licensees develop and bring to market products using those licenses, and how retailers creatively spotlight licenses on their shelves. One special award added this year was for the Pandemic Pivot, recognizing companies’ efforts to use licensing to react to the effects of the global pandemic.

This year’s awards featured 22 categories, with the winners selected from a group of more than 152 nominees from around the world. More than 650 entries were received, and an elite global judging panel narrowed those entries down to the final ballot, which was voted on by members of the licensing industry at large.

In addition to honoring the work of the nominees and winners, the ceremony included the announcement that Kathy Ireland, CEO and Chief Designer at Kathy Ireland Worldwide; and Salvatore LaRocca, President, Global Partnerships of the National Basketball Association, as the newest inductees into the Licensing Hall of Fame. 

Obvi Announces Partnership With Classic Baked Goods Brand Entenmann's

Obvi, one of today's fastest growing global supplement brands, has teamed up with Entenmann's®, a quintessential brand in baked goods, to bring consumers a collagen-boosting solution inspired by a classic treat. Beginning this month, Obvi and Entenmann's will launch their newest collaborative flavor of Obvi's cult-favorite collagen protein powder – Entenmann's x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie. The brand licensing deal between Entenmann’s and Obvi was brokered by The Joester Loria Group. 

Harnessing all of the current benefits of Obvi's Super Collagen Protein Powder, this new Chocolate Chip Cookie flavor works from the inside out to promote the health of hair, skin, joints, and nails. The Entenmann's® x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie, retails for $44.99 and is available exclusively at MyObvi.com. Obvi and Entenmann's are thrilled to welcome the first collagen and protein boosting solution that tastes like a fresh batch of Entenmann's Chocolate Chip Cookies.

A fresh name in the world of supplements, Obvi was founded in 2019 with a focus on providing wellness-boosting formulations to women of all backgrounds.  For more than a dozen decades, Entenmann's has provided families across America with classic treats including cakes, donuts, mini cakes, muffins, cookies and more. Though seemingly focused on different markets, Obvi and Entenmann’s identified commonalities within their missions: the desire to give consumers the best tasting products on the market today.

This fun collaboration gives both parties access to new markets – premiering Entenmann's® in the ever-growing realm of health and wellness and giving Obvi the opportunity to reach a new group of taste-driven shoppers. As both Obvi and Entenmann's are recognized as trailblazers within their niche categories, this partnership brings together two impactful food-related forces.

The exciting new collaboration was promoted through a gifting campaign to influencers and media as well as through social media and press outreach, which generated coverage from Food Business News, among other outlets. 

“The Playful World of Eric Carle” Pop Up Event Debuts In Shanghai

The World of Eric Carle has partnered with Kiddy Art Museum to launch the "The Playful World of Eric Carle" themed pop-up mall event at The Bund Finance Center, in Shanghai, China. The event kicked off August 1st and will run through October 8th. The event is bringing some of Carle’s iconic books and characters to life through an immersive experience. 

The Kiddy Art Museum at the Bund Finance Center has transformed nine of Eric Carle’s classic books into large-scale installations including: "The Very Hungry Caterpillar", a story about growing up; "10 Little Rubber Ducks", a story about courage and exploration; along with "Brown Bear, Brown Bear, What Do You See?", "From Head to Toe" and "Draw Me A Star". The event will also feature family workshops and story-telling sessions which will help encourage parents to share quality time with kids through reading. 

The brand licensing campaign for The World of Eric Carle is managed in China by licensing company Guangzhou Art-land Holding Company, Ltd. through the worldwide agent, The Joester Loria Group. The latest Eric Carle inspired mall event follows several other successful events in Hong Kong and Foshan.