Just Dutch US Partners with Nordstrom to Bring Miffy to Holiday Pop-In@Nordstrom Shops in Select Stores Across the United States and Canada

This holiday season, Just Dutch US, the delightful children’s toy brand, is bringing its award-winning Miffy Collection to select Nordstrom locations across the US and Canada. Pop-In@Nordstrom locations will feature Just Dutch’s back-to-basics, hand woven plush inspired by Miffy, the world-renowned bunny created by Dutch artist Dick Bruna.

From plush with interchangeable outfits to baby teethers and cotton wipes, Just Dutch pairs Miffy’s classic, simple aesthetic with high-quality crochet workmanship, inspiring kids young and old to embrace their playful curiosity. Pop-In@Nordstrom’s holiday shop: Make It Pop-In@Nordstrom will feature special edition Christmas outfits for Miffy and her friends, Melanie and Boris, along with popular favorites like its Bumble Bee collection and Miffy Baby Teether. The collection will have prices from $28 to $42 and will be available at nine select Nordstrom locations across the United States and Canada as well as on Nordstrom.com. 

Using natural organic cotton, Just Dutch toys are handmade by workers with disabilities, and profits help support a community of disadvantaged women maintain a stable income in Vietnam. Artistic and meaningful, parents and kids alike will fall in love with this beautiful iteration of Miffy and gain a cuddly new friend along the way. 

The Joester Loria Group is the exclusive brand licensing agency for Miffy & Friends in the U.S. and Canada. 

Modelo Partners with Artist Mister Cartoon to Celebrate Día de los Muertos

Iconic Tattoo Artist Creates LTO Packaging and Unique Modelo Merchandise to Honor Mexican Roots

Modelo, the beer brewed for those with The Fighting Spirit™, is extending its partnership with legendary LA-based Mexican American tattoo artist, Mark Machado aka Mister Cartoon, to invite fans around the country to celebrate Día de los Muertos in style. To honor the tradition of Día de los Muertos, Modelo has launched 24 oz. Modelo Especial and Modelo Negra limited time offer (LTO) cans designed by Mister Cartoon himself. The LTO can designs utilize classic Día de los Muertos motifs such as skulls and marigolds, while also featuring Mister Cartoon’s signature tattoo style, demonstrating the natural synergies between Modelo and Mister Cartoon.

To further celebrate Día de los Muertos, Modelo and Mister Cartoon launched an exclusive apparel and accessories collection featuring Cartoon’s dedicated Día art. Produced under a brand licensing agreement brokered by The Joester Loria Group, the collection will be sold exclusively at Zumiez and includes hats, t-shirts, and sweatshirts, each emblazoned with Mister Cartoon’s striking designs inspired by the street art Mister Cartoon is known for, and the iconic artistry of Dia de los Muertos.

"We are thrilled to elevate our partnership with Mister Cartoon, leaning into our shared Mexican roots and his artistic talents to provide a unique way to celebrate Día de los Muertos,” said Greg Gallagher, Vice President, Brand Marketing, Modelo Beer. “We want to make sure everyone is able to honor the holiday with specially-designed items that showcase the rich history of Día through Mister Cartoon’s very own Fighting Spirit story.”

The collection launched on October 15 at select Zumiez doors and Zumiez.com.

Joester Loria Group To Provide Brand Licensing Services To Toyota And Lexus Brands

The Joester Loria Group (JLG) has been tapped by Toyota Motor Sales, U.S.A., Inc. to develop licensed product extensions for their iconic Toyota and Lexus brands. Through merchandising and collaborations, JLG will activate programs that engage with Toyota and Lexus owners as well as consumers looking for innovative quality products which are hallmarks for the brands.

JLG will work closely with the Toyota and Lexus teams to tap into each brand's unique positioning to deliver programs which will increase engagement with consumers. Programs will range from collaborations with third party brands to merchandise across lifestyle apparel and accessories, toys and games, electronics, interactive and more.

"We are excited about the opportunity to partner with Toyota and Lexus, two brands with rich history, passionate consumers and dynamic marketing campaigns," said Michael Almeida, vice president, Joester Loria Group. "We believe there is great potential to tap into the incredible portfolio series to delight consumers with exceptional brand extensions.”

Toyota has an extensive lineup of cars, trucks, SUVs and hybrids. Built to last, created to perform and designed for life, the Toyota brand stands for ensuring value, dependability and quality wherever your adventures take you.

“Our consumers are passionate about the Toyota brand,” said Lisa Materazzo, group vice president of Toyota Marketing. “Licensed product extensions provide another platform of engagement with the legendary vehicles they love."

Lexus is designed to seamlessly blend eye-catching design with exhilarating performance. The brand’s portfolio spans luxury sedans, coupes and best-selling SUVs, in a range of powertrains including hybrid and plug-in hybrid electric vehicles.

“At Lexus we create amazing experiences by transforming function into emotion, performance into passion and technology into imagination,” said Vinay Shahani vice president of Lexus Marketing. “Through new partnerships we can create even more amazing Lexus experiences beyond our vehicles.”

This exciting new client announcement was featured by Licensed Global and MediaPost, among others.