Retrospekt Brings Pepsi Back to Instant Film with a New Polaroid Camera

Retrospekt, the official licensee of Polaroid, is teaming up with Pepsi to launch the coolest, crispest, most refreshing Polaroid camera yet - the Polaroid 600 Pepsi Instant Film Camera. This Polaroid features a brand-new throwback design built using refurbished internal photographic components taken directly from vintage Polaroid instant cameras made in the 1980s and ‘90s and wrapped in a blue exterior that celebrates the joy of the Pepsi brand’s iconic style from years past.  The Polaroid 600 Pepsi Camera retails for $160 and launched online on Retrospekt.com and at select retailers on November 2, 2021.

This isn’t the Pepsi brand’s first time in the instant film spotlight. “In the 1980s, Polaroid produced a limited number of cameras that made use of the then-current Pepsi branding,” said Michael Kempen, Retrospekt’s Creative Director. “As the years go by, they’re becoming increasingly difficult to find, but demand is still high. The continued interest year after year put this at the top of our list of collaborations we wanted to bring back.”  While their photographic capabilities might be the same, this new release is far from a mere copy. “When we went to create a new camera with a throwback feel, we didn’t want to rehash what the original camera had already done. Pepsi has always had a really strong graphic style which is executed across a variety of products, ad campaigns and other applications,” Kempen added. “For us, the period in the early-to-mid 90s stuck out as a prime example of this. And, since Polaroid was still producing this style of camera into the ‘90s, it means these logos and brand elements are an authentic fit for the camera’s original era.”

The Pepsi x Polaroid Collaboration was brokered by the Pepsi brand’s North American licensing agency, The Joester Loria Group.  “What makes this partnership so perfect is the reunion of two iconic brands on one of the most classic pop culture products of all time, the Polaroid Instant Camera,” said Joanne Loria, Executive VP of The Joester Loria Group. “Its appeal hits on two key passion points for today’s Gen Z and millennial consumers, it’s retro-cool and it’s recycled.”  By using refurbished vintage camera components and restoring them to work like new, Retrospekt offers a pure and undeniably authentic instant film experience, while reducing some of the unnecessary waste associated with new manufacturing.

Pepsi’s latest brand extension is already generating a lot of buzz with coverage from Hypebeast, Nerdist and INPUT, among others.

Just Dutch US Partners with Nordstrom to Bring Miffy to Holiday Pop-In@Nordstrom Shops in Select Stores Across the United States and Canada

This holiday season, Just Dutch US, the delightful children’s toy brand, is bringing its award-winning Miffy Collection to select Nordstrom locations across the US and Canada. Pop-In@Nordstrom locations will feature Just Dutch’s back-to-basics, hand woven plush inspired by Miffy, the world-renowned bunny created by Dutch artist Dick Bruna.

From plush with interchangeable outfits to baby teethers and cotton wipes, Just Dutch pairs Miffy’s classic, simple aesthetic with high-quality crochet workmanship, inspiring kids young and old to embrace their playful curiosity. Pop-In@Nordstrom’s holiday shop: Make It Pop-In@Nordstrom will feature special edition Christmas outfits for Miffy and her friends, Melanie and Boris, along with popular favorites like its Bumble Bee collection and Miffy Baby Teether. The collection will have prices from $28 to $42 and will be available at nine select Nordstrom locations across the United States and Canada as well as on Nordstrom.com. 

Using natural organic cotton, Just Dutch toys are handmade by workers with disabilities, and profits help support a community of disadvantaged women maintain a stable income in Vietnam. Artistic and meaningful, parents and kids alike will fall in love with this beautiful iteration of Miffy and gain a cuddly new friend along the way. 

The Joester Loria Group is the exclusive brand licensing agency for Miffy & Friends in the U.S. and Canada. 

Modelo Partners with Artist Mister Cartoon to Celebrate Día de los Muertos

Iconic Tattoo Artist Creates LTO Packaging and Unique Modelo Merchandise to Honor Mexican Roots

Modelo, the beer brewed for those with The Fighting Spirit™, is extending its partnership with legendary LA-based Mexican American tattoo artist, Mark Machado aka Mister Cartoon, to invite fans around the country to celebrate Día de los Muertos in style. To honor the tradition of Día de los Muertos, Modelo has launched 24 oz. Modelo Especial and Modelo Negra limited time offer (LTO) cans designed by Mister Cartoon himself. The LTO can designs utilize classic Día de los Muertos motifs such as skulls and marigolds, while also featuring Mister Cartoon’s signature tattoo style, demonstrating the natural synergies between Modelo and Mister Cartoon.

To further celebrate Día de los Muertos, Modelo and Mister Cartoon launched an exclusive apparel and accessories collection featuring Cartoon’s dedicated Día art. Produced under a brand licensing agreement brokered by The Joester Loria Group, the collection will be sold exclusively at Zumiez and includes hats, t-shirts, and sweatshirts, each emblazoned with Mister Cartoon’s striking designs inspired by the street art Mister Cartoon is known for, and the iconic artistry of Dia de los Muertos.

"We are thrilled to elevate our partnership with Mister Cartoon, leaning into our shared Mexican roots and his artistic talents to provide a unique way to celebrate Día de los Muertos,” said Greg Gallagher, Vice President, Brand Marketing, Modelo Beer. “We want to make sure everyone is able to honor the holiday with specially-designed items that showcase the rich history of Día through Mister Cartoon’s very own Fighting Spirit story.”

The collection launched on October 15 at select Zumiez doors and Zumiez.com.