Joester Loria Group To Provide Brand Licensing Services To Toyota And Lexus Brands

The Joester Loria Group (JLG) has been tapped by Toyota Motor Sales, U.S.A., Inc. to develop licensed product extensions for their iconic Toyota and Lexus brands. Through merchandising and collaborations, JLG will activate programs that engage with Toyota and Lexus owners as well as consumers looking for innovative quality products which are hallmarks for the brands.

JLG will work closely with the Toyota and Lexus teams to tap into each brand's unique positioning to deliver programs which will increase engagement with consumers. Programs will range from collaborations with third party brands to merchandise across lifestyle apparel and accessories, toys and games, electronics, interactive and more.

"We are excited about the opportunity to partner with Toyota and Lexus, two brands with rich history, passionate consumers and dynamic marketing campaigns," said Michael Almeida, vice president, Joester Loria Group. "We believe there is great potential to tap into the incredible portfolio series to delight consumers with exceptional brand extensions.”

Toyota has an extensive lineup of cars, trucks, SUVs and hybrids. Built to last, created to perform and designed for life, the Toyota brand stands for ensuring value, dependability and quality wherever your adventures take you.

“Our consumers are passionate about the Toyota brand,” said Lisa Materazzo, group vice president of Toyota Marketing. “Licensed product extensions provide another platform of engagement with the legendary vehicles they love."

Lexus is designed to seamlessly blend eye-catching design with exhilarating performance. The brand’s portfolio spans luxury sedans, coupes and best-selling SUVs, in a range of powertrains including hybrid and plug-in hybrid electric vehicles.

“At Lexus we create amazing experiences by transforming function into emotion, performance into passion and technology into imagination,” said Vinay Shahani vice president of Lexus Marketing. “Through new partnerships we can create even more amazing Lexus experiences beyond our vehicles.”

This exciting new client announcement was featured by Licensed Global and MediaPost, among others. 

Diamond Supply Company x Modelo Collaborate For A Limited-Edition Capsule Collection

Diamond Supply and Modelo have teamed up for a second time to deliver an elevated limited edition apparel collection in a brand licensing deal brokered by The Joester Loria Group.

Diamond Supply Company, the premiere lifestyle, skate, and street apparel brand founded by Nick Diamond, introduces a limited-edition capsule collection in collaboration with Modelo Especial, the #1 import beer brand in the U.S. The much anticipated second Diamond x Modelo collaboration drop features the iconic Modelo lions and signature gold across a collection of jackets, hoodies, t-shirts, sweatpants, bottoms and skateboards as well as a classic black loungewear offering. The collaboration launched on October 2nd, 2021, with limited quantities currently available at select retailers in the US as well as online at www.diamondsupply.com and prices ranging from $38 to $120. 

“As fans of Modelo and the brand’s fighting spirit, we at Diamond created a second collection of collaborative designs we are really excited about,” said Nick Diamond, founder of Diamond Supply. “We hope everyone will enjoy the new collection.”

“Modelo is thrilled to continue our Diamond Supply partnership, with this year’s collection featuring the iconic Modelo lion to showcase the strength and Fighting Spirit of both brands,” said Greg Gallagher, Vice President of Brand Marketing, Modelo.

To support the launch of this capsule, Diamond Supply has produced videos featuring its top skaters and a glamorous throw-back video capturing the mid-century Palm Springs aesthetic that inspired the collection.

Halloween is About to Get Dangerously Cheesy® at Spirit Halloween With First-Ever Cheetos® Flamin’ Hot® Costume Collab

Spirit Halloween, North America’s largest Halloween retailer, is giving die-hard Cheetos fans the chance to get their Cheetle-dusted fingers on the hottest Halloween costumes of 2021. The first-ever officially licensed Cheetos Flamin’ Hot costumes are available exclusively at Spirit Halloween locations nationwide and SpiritHalloween.com, bringing dangerously hot fun to any celebration! This partnership was brokered by The Joester Loria Group, the exclusive brand licensing agency for Cheetos in the U.S. and Canada.

Tapping into the love for this iconic snack, Spirit Halloween is tapping into the passion of Cheetos fans and foodies everywhere with two chances to bring their fandom to life. Those who like it hot should act fast, as these are expected to fly off the shelves!

Fans can sink their teeth into two delicious costumes, including:

• Cheetos Flamin' Hot Costume: This larger-than-life costume is bringing the heat like never before by giving fans the chance to dress up as a single Cheetos Flamin’ Hot snack for the first time. Featuring a pair of sunglasses and the iconic shape and colors of America’s favorite crunchy, Cheetle-dusted, Flamin’ Hot snack, this costume was cooked up to be the life of the party while making mouths water this Halloween.

• Cheetos Flamin’ Hot Bag Costume: Cheetos fans can’t go wrong with this officially licensed costume featuring the instantly recognizable Cheetos Flamin’ Hot snack bag! This iconic look comes complete with sunglasses that would make even Chester proud.

“Cheetos has always been a brand that champions self-expression, making Halloween the perfect holiday for our fans to let their imaginations run wild with Cheetos-inspired looks,” said Jessica Spaulding, senior director of marketing, Frito-Lay North America. “This year we are taking it up a notch and giving our fans an even bigger way to make Cheetos part of their spooky celebrations.”

“We are ready to give fans their Cheetos Flamin’ Hot heat like never before,” said Kym Sarkos, Spirit Halloween Executive Vice President. “The best part about Halloween is you can unapologetically transform into whoever or whatever you want to be and we know Cheetos fans are ready to heat up Halloween this year with these first-of-their-kind costumes that are sure to turn heads.”

The Cheetos Flamin’ Hot costumes are available exclusively at Spirit Halloween stores this fall for $39.99 each, while supplies last. Fans can also order the costumes on SpiritHalloween.com this season. This hot new brand extension was recently featured by License Global.