BoxLunch and McDonald’s Serve Up Collaboration Featuring Apparel, Accessories, Collectibles And More

BoxLunch and McDonald’s recently announced the launch of their multi-category collaboration featuring an appetizing assortment of apparel, accessories and collectibles, available exclusively at BoxLunch stores and BoxLunch.com, as of September 20. The brand licensing partnership was brokered by The Joester Loria Group, McDonald’s exclusive global licensing agency. 

McDonald’s, the leading global restaurant brand, has created more than 65 years’ worth of memories for generations through its iconic menu items. BoxLunch, a cause-driven pop culture retailer, has built an empowering, inclusive community where guests can celebrate their favorite fandoms together through elevated and innovative officially licensed merchandise stories. Connecting the passion of fandom with the spirit of philanthropy, BoxLunch donates a meal to a person in need for every $10 spent in-store or online through their partnership with Feeding America. 

As the leader in pop culture merchandising and product storytelling, BoxLunch is celebrtating McDonald’s impact on pop culture through an exclusive collection that spotlights retro graphics, beloved characters and modern iconography from the Golden Arches archives.

Food-forward fashion kicks off the collaboration with a fun mix of apparel styles for men and women. The men’s selection introduces a woven button-up and throwback tee that highlight characters Ronald McDonald and friends, as well as a cozy Hamburglar Hoodie and a long sleeve stylized with McDonald’s new Fry Checkerboard pattern. The women’s assortment introduces four new styles including the embroidered McDonald’s Smile Tee, I’m Lovin’ It Crew Sweatshirt, McDonald’s Meal All Over Print Tee and the McDonald’s Good Morning Top featuring reimagined retro breakfast graphics on a long sleeve tee.

The BoxLunch x McDonald’s accessories line consists of a premium trio of bag styles including a figural Happy Meal Crossbody as well as mini backpacks fashioned with Egg McMuffin and McDonald’s Lunch iconography. Beauty and hair items round out the accessories capsule with a three-piece cosmetic bag set featuring World Famous Fries and Chicken McNugget-style pouches and a scrunchy three-pack with patterns that tie back to the collection.

A  selection of collectibles completes the collaboration with an exclusive diamond glitter Ronald McDonald Funko Pop! vinyl figure, deluxe enamel pins, keychains and blind box sets. 

The BoxLunch x McDonald’s collection launched Monday, September 20 at BoxLunch retail locations and BoxLunch.com/McDonalds.  Follow @BoxLunchGifts and #BLxMcDonalds on  Instagram, TikTok, Twitter and Facebook to learn the latest about this exciting new collaboration.  This buzzworthy new collection has also been featured by People. 

The Box Lunch x McDonald’s collaboration is the newest brand extension that JLG has brokered on behalf of McDonald’s. Other recent partnerships include the Sauce Pack collaboration with adidas, a McDonald’s Australia sleepwear collection from Peter Alexander and a limited edition clothing collection from Graniph in Japan. 

The Very Hungry Caterpillar Expands Brand Licensing Program in the UK

Eric Carle’s The Very Hungry Caterpillar is expanding in the UK, through a series of new brand licensing deals with partners including the Great British TeePee Company, Findel Education, DNC and Gullivers Theme Park Resorts. Additionally, the brand’s existing UK licensees are also launching a variety of new products. 

New brand licensing deals for the Very Hungry Caterpillar in the UK include:

• The Great British Teepee Company is creating play teepees, mats and cushions based on the ‘The Very Hungry Caterpillar’ that are due to launch on the company’s website and flagship store this fall.  

• Findel Education is designing a range of educational resources for nurseries and daycares. Products include a storytelling scene and an outdoor board in an international deal covering the U.K., Europe, Africa and Asia.  

• DNC U.K. will launch a range of homeware items including lunch bags and containers, tableware, hydration and drinkware, cutlery and baby food coolers. The products are set to launch in the first quarter of 2022.  

• New experiential partner Gullivers Theme Parks recently launched their branded theme park activities, including character appearances and ‘The Very Hungry Caterpillar’ inspired accommodations for families to stay overnight in their very own cocoons. 

Recent and upcoming introductions from existing UK licensees include:

• Rainbow Designs is debuting a refresh of its wooden toy collection

• Dennicci launched a new babywear range

• MORI is re-launching its zip-up sleepsuit, long-sleeve T-Shirt and printed pajamas, as well as the launch of two new sweatshirts this fall

• Smiffy’s is working on a new “The Very Hungry Caterpillar” range of paper partyware 

• Robert Frederick introduced its branded Little Gardener’s range in May, including Paint Your Own pots, a Paint Your Own butterfly house and garden tool set.  

The Joester Loria Group is the global licensing agency for The World of Eric Carle’s The Very Hungry Caterpillar and works with its local representative, Rocket Licensing, in the UK. The brand’s growing UK licensing program was featured by Licensing Source, License Global and Licensing.biz among others.

MTN DEW® Brings The Heat With New MTN DEW® Flamin’ Hot® Collaboration

MTN DEW meets Flamin’ Hot in the brand’s latest collaboration. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and its new Flamin’ Hot flavor is no exception. MTN DEW created the first-ever beverage combining sweet, citrus Dew with the spicy goodness of Flamin’ Hot for the most extreme flavor yet.

As of August 31, 2021, MTN DEW Flamin’ Hot is available exclusively on the virtual shelves of the Dew store, while supplies last. Fans can stay up to date on the release via the brand’s Instagram and Twitter accounts. 

To complement this extreme new flavor, The Joester Loria Group brokered a brand licensing deal between MTN DEW and Broken Promises, a contemporary clothing brand, to partner on an apparel line inspired by the spicy new collaboration. The limited edition collection drops exclusively on Broken Promises’ website on September 4th at 8 am PST.  The capsule collection includes shirts, hoodies, sweatpants, and accessories emblazoned with Flamin’ Hot graphics and design cues.

"We are thrilled to be an integral part of the much anticipated launch of MTN DEW Flamin’ Hot. The collaboration between Broken Promises and MTN DEW felt like a natural fit; Broken Promises has a loyal fan base of those unafraid to express themselves through fashion, stand out and try something new; the same mentality can be said about MTN DEW fans who aren't afraid to embrace the new Flamin’ Hot flavor," said Broken Promises founders, Jason Blake and Mandee Bence.

The announcement of this exciting new brand extension for MTN DEW and Flamin’ Hot generated more than one billion media impressions from publications including Complex, Hypebeast and Modern Notoriety, among others.