The World Of Eric Carle Teams Up With Nugget For Very Hungry Caterpillar Collaboration

The Joester Loria Group, exclusive global brand licensing agent for The World of Eric Carle, has brokered a deal to expand on the brand’s current licensing program with a special edition Very Hungry Caterpillar themed modular children’s play couch from Nugget.  

In their first licensed collaboration with a global brand, Nugget, represented by Mix Licensing Group, has created a fun and whimsical design based on Eric Carle's sketches.  The design is printed on Nugget’s highly sought-after configurable four-piece play couch, which is made up of four foam pieces covered in microsuede fabric. Beloved by kids and kids-at-heart, the Nugget provides endless playtime possibilities - from creating forts and building caves to lounging in your very own reading nook. 

Part-furniture, part-toy, the Nugget is beloved by children for climbing, building, and play, while parents love its minimalist design that fits in seamlessly with any home decor. 

“We are passionate about inspiring creativity and play. It’s an honor to be launching a Nugget inspired by such a beloved book as The Very Hungry Caterpillar which has captured the hearts and imaginations of so many little ones around the world,” remarks Hannah Elly, former educator turned Nugget Co-Founder and Chief Creative Officer of Nugget.  

"We’re thrilled to partner with Nugget", says Jackie DeMaio, Licensing Director, The Joester Loria Group. "The team has developed a beautiful play couch that captures the essence of Eric Carle’s art and helps to continue to promote creativity and curiosity for kids."   

The exclusive Very Hungry Caterpillar Nugget will be available only at the Nugget Shop starting on November 8th.  

The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 170 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries. 

The Very Hungry Caterpillar, one of the top selling children's books of all time, has been translated into 64 languages and has sold over 55 million copies since its publication in 1969. 

Retrospekt Brings Pepsi Back to Instant Film with a New Polaroid Camera

Retrospekt, the official licensee of Polaroid, is teaming up with Pepsi to launch the coolest, crispest, most refreshing Polaroid camera yet - the Polaroid 600 Pepsi Instant Film Camera. This Polaroid features a brand-new throwback design built using refurbished internal photographic components taken directly from vintage Polaroid instant cameras made in the 1980s and ‘90s and wrapped in a blue exterior that celebrates the joy of the Pepsi brand’s iconic style from years past.  The Polaroid 600 Pepsi Camera retails for $160 and launched online on Retrospekt.com and at select retailers on November 2, 2021.

This isn’t the Pepsi brand’s first time in the instant film spotlight. “In the 1980s, Polaroid produced a limited number of cameras that made use of the then-current Pepsi branding,” said Michael Kempen, Retrospekt’s Creative Director. “As the years go by, they’re becoming increasingly difficult to find, but demand is still high. The continued interest year after year put this at the top of our list of collaborations we wanted to bring back.”  While their photographic capabilities might be the same, this new release is far from a mere copy. “When we went to create a new camera with a throwback feel, we didn’t want to rehash what the original camera had already done. Pepsi has always had a really strong graphic style which is executed across a variety of products, ad campaigns and other applications,” Kempen added. “For us, the period in the early-to-mid 90s stuck out as a prime example of this. And, since Polaroid was still producing this style of camera into the ‘90s, it means these logos and brand elements are an authentic fit for the camera’s original era.”

The Pepsi x Polaroid Collaboration was brokered by the Pepsi brand’s North American licensing agency, The Joester Loria Group.  “What makes this partnership so perfect is the reunion of two iconic brands on one of the most classic pop culture products of all time, the Polaroid Instant Camera,” said Joanne Loria, Executive VP of The Joester Loria Group. “Its appeal hits on two key passion points for today’s Gen Z and millennial consumers, it’s retro-cool and it’s recycled.”  By using refurbished vintage camera components and restoring them to work like new, Retrospekt offers a pure and undeniably authentic instant film experience, while reducing some of the unnecessary waste associated with new manufacturing.

Pepsi’s latest brand extension is already generating a lot of buzz with coverage from Hypebeast, Nerdist and INPUT, among others.

Just Dutch US Partners with Nordstrom to Bring Miffy to Holiday Pop-In@Nordstrom Shops in Select Stores Across the United States and Canada

This holiday season, Just Dutch US, the delightful children’s toy brand, is bringing its award-winning Miffy Collection to select Nordstrom locations across the US and Canada. Pop-In@Nordstrom locations will feature Just Dutch’s back-to-basics, hand woven plush inspired by Miffy, the world-renowned bunny created by Dutch artist Dick Bruna.

From plush with interchangeable outfits to baby teethers and cotton wipes, Just Dutch pairs Miffy’s classic, simple aesthetic with high-quality crochet workmanship, inspiring kids young and old to embrace their playful curiosity. Pop-In@Nordstrom’s holiday shop: Make It Pop-In@Nordstrom will feature special edition Christmas outfits for Miffy and her friends, Melanie and Boris, along with popular favorites like its Bumble Bee collection and Miffy Baby Teether. The collection will have prices from $28 to $42 and will be available at nine select Nordstrom locations across the United States and Canada as well as on Nordstrom.com. 

Using natural organic cotton, Just Dutch toys are handmade by workers with disabilities, and profits help support a community of disadvantaged women maintain a stable income in Vietnam. Artistic and meaningful, parents and kids alike will fall in love with this beautiful iteration of Miffy and gain a cuddly new friend along the way. 

The Joester Loria Group is the exclusive brand licensing agency for Miffy & Friends in the U.S. and Canada.