Modelo Partners with Artist Mister Cartoon to Celebrate Día de los Muertos

Iconic Tattoo Artist Creates LTO Packaging and Unique Modelo Merchandise to Honor Mexican Roots

Modelo, the beer brewed for those with The Fighting Spirit™, is extending its partnership with legendary LA-based Mexican American tattoo artist, Mark Machado aka Mister Cartoon, to invite fans around the country to celebrate Día de los Muertos in style. To honor the tradition of Día de los Muertos, Modelo has launched 24 oz. Modelo Especial and Modelo Negra limited time offer (LTO) cans designed by Mister Cartoon himself. The LTO can designs utilize classic Día de los Muertos motifs such as skulls and marigolds, while also featuring Mister Cartoon’s signature tattoo style, demonstrating the natural synergies between Modelo and Mister Cartoon.

To further celebrate Día de los Muertos, Modelo and Mister Cartoon launched an exclusive apparel and accessories collection featuring Cartoon’s dedicated Día art. Produced under a brand licensing agreement brokered by The Joester Loria Group, the collection will be sold exclusively at Zumiez and includes hats, t-shirts, and sweatshirts, each emblazoned with Mister Cartoon’s striking designs inspired by the street art Mister Cartoon is known for, and the iconic artistry of Dia de los Muertos.

"We are thrilled to elevate our partnership with Mister Cartoon, leaning into our shared Mexican roots and his artistic talents to provide a unique way to celebrate Día de los Muertos,” said Greg Gallagher, Vice President, Brand Marketing, Modelo Beer. “We want to make sure everyone is able to honor the holiday with specially-designed items that showcase the rich history of Día through Mister Cartoon’s very own Fighting Spirit story.”

The collection launched on October 15 at select Zumiez doors and Zumiez.com.

Joester Loria Group To Provide Brand Licensing Services To Toyota And Lexus Brands

The Joester Loria Group (JLG) has been tapped by Toyota Motor Sales, U.S.A., Inc. to develop licensed product extensions for their iconic Toyota and Lexus brands. Through merchandising and collaborations, JLG will activate programs that engage with Toyota and Lexus owners as well as consumers looking for innovative quality products which are hallmarks for the brands.

JLG will work closely with the Toyota and Lexus teams to tap into each brand's unique positioning to deliver programs which will increase engagement with consumers. Programs will range from collaborations with third party brands to merchandise across lifestyle apparel and accessories, toys and games, electronics, interactive and more.

"We are excited about the opportunity to partner with Toyota and Lexus, two brands with rich history, passionate consumers and dynamic marketing campaigns," said Michael Almeida, vice president, Joester Loria Group. "We believe there is great potential to tap into the incredible portfolio series to delight consumers with exceptional brand extensions.”

Toyota has an extensive lineup of cars, trucks, SUVs and hybrids. Built to last, created to perform and designed for life, the Toyota brand stands for ensuring value, dependability and quality wherever your adventures take you.

“Our consumers are passionate about the Toyota brand,” said Lisa Materazzo, group vice president of Toyota Marketing. “Licensed product extensions provide another platform of engagement with the legendary vehicles they love."

Lexus is designed to seamlessly blend eye-catching design with exhilarating performance. The brand’s portfolio spans luxury sedans, coupes and best-selling SUVs, in a range of powertrains including hybrid and plug-in hybrid electric vehicles.

“At Lexus we create amazing experiences by transforming function into emotion, performance into passion and technology into imagination,” said Vinay Shahani vice president of Lexus Marketing. “Through new partnerships we can create even more amazing Lexus experiences beyond our vehicles.”

This exciting new client announcement was featured by Licensed Global and MediaPost, among others. 

Diamond Supply Company x Modelo Collaborate For A Limited-Edition Capsule Collection

Diamond Supply and Modelo have teamed up for a second time to deliver an elevated limited edition apparel collection in a brand licensing deal brokered by The Joester Loria Group.

Diamond Supply Company, the premiere lifestyle, skate, and street apparel brand founded by Nick Diamond, introduces a limited-edition capsule collection in collaboration with Modelo Especial, the #1 import beer brand in the U.S. The much anticipated second Diamond x Modelo collaboration drop features the iconic Modelo lions and signature gold across a collection of jackets, hoodies, t-shirts, sweatpants, bottoms and skateboards as well as a classic black loungewear offering. The collaboration launched on October 2nd, 2021, with limited quantities currently available at select retailers in the US as well as online at www.diamondsupply.com and prices ranging from $38 to $120. 

“As fans of Modelo and the brand’s fighting spirit, we at Diamond created a second collection of collaborative designs we are really excited about,” said Nick Diamond, founder of Diamond Supply. “We hope everyone will enjoy the new collection.”

“Modelo is thrilled to continue our Diamond Supply partnership, with this year’s collection featuring the iconic Modelo lion to showcase the strength and Fighting Spirit of both brands,” said Greg Gallagher, Vice President of Brand Marketing, Modelo.

To support the launch of this capsule, Diamond Supply has produced videos featuring its top skaters and a glamorous throw-back video capturing the mid-century Palm Springs aesthetic that inspired the collection.