LeSportsac And Kellogg’s® Partner For A Sweet Collaboration

In a brand licensing deal brokered by the Joester Loria Group, exclusive brand licensing agency for Kellogg’s in the U.S. and Canada, LeSportsac and Kellogg’s® recently teamed up for a collection that infuses the sweet nostalgia of classic American breakfast cereals with LeSportsac’s versatile and functional designs. This limited-edition capsule collection features two retro-inspired prints — the Cereal Mix Patch and the Retro Cereal Box — plus placed prints of some of Kellogg’s most iconic cereal characters. 

The LeSportsac and Kellogg’s® collection goes beyond the bowl to deliver a spoonful of personality into your everyday routine. The wear-anywhere Cereal Crossbody brings your favorite cereal to life and is designed to look like a mini, retro cereal box of either Kellogg’s Frosted Flakes®, Froot Loops, or Kellogg’s Corn Flakes®. The Toucan Stripe Crossbody is a colorful take on our classic Renee Crossbody, updated with convenient top handles as a secondary carrying option. If you need to stash a day’s worth of essentials (or maybe a box of your favorite cereal), opt for the updated Easy Everywhere Tote or the all-new Tony Stripe Tote with a roomy front pocket that has a ‘GR-R-EAT’ zipper pull. The Kellogg’s® LeSportsac collection features a total of 38 styles with prices ranging from $22 to $140 and is now available in store and online at LeSportsac.com.

SNIPES x McDonald’s Collection: Streetwear To Go

For fans of the McDonald’s and SNIPES brands, an exciting collaboration recently launched on November 20th, to celebrate McDonald’s Germany’s 50th birthday. The exclusive SNIPES x McDonald’s streetwear collection is now available at select SNIPES stores in Europe and online. 

The retro-inspired 34-piece collection combines McDonald’s iconic colors and logos with the authentic street style aesthetic of SNIPES, one of the leading sneaker and streetwear retailers in the world. The limited-edition collection includes men’s, women’s and unisex apparel items with classic winter materials, such as flannel and plaid patterns, and accessories including co-branded beanies and Air Pod cases.

“In this collection, timeless retro-styles meet trending streetwear. In the design process we put focus on highlighting both brands’ iconic heritage,” says Matthias Schuebbe, Head of Marketing at SNIPES. “We are grateful for this partnership and are delighted to launch the McDonald’s streetwear collaboration for this autumn season.”

The collaboration designs and the corresponding campaign and tagline “Sauce it up!” were created by SNIPES, headquartered in Cologne. The marketing campaign will primarily run on SNIPES’ social media channels and through their international network of influencers. The brand licensing agreement between SNIPES and McDonald’s Germany was brokered by The Joester Loria Group, McDonald’s exclusive global brand licensing agency.

The JLG Holiday Gift Guide

After spending all year developing exciting brand extensions for our clients, we’re taking a little time to showcase some of our favorite products from the past year. Last week we shared our team’s favorite fashion, home and lifestyle gifts for the holiday season and this week we’re featuring our top picks for kids as well as affordable gift ideas under $20. 

Kids

1. The Miffy Floor Lamp is a gift that’s sure to light up the life of the little ones on your list. Retail $199. 

   Selected By: Jerra Parfitt, Creative Director

2. These Eric Carle pajama sets from Rashti feature some of the author’s most beloved characters including Brown Bear and the iconic Very Hungry Caterpillar. Retail $14.99 each. 

   Selected By: Michael Almeida, Vice President, Business Development

3. The Eric Carle Santa Santa Quilted Bamboo Winter Blanket from Nest is a sweet and snuggly gift that toddlers will warm up to. Retail $126. 

   Selected By: Michael Almeida, Vice President, Business Development

4. The little artist in your life will love the PaintOn Very Hungry Caterpillar Magna-Tiles Structure Set from CreateOn. Retail $24.95. 

   Selected By: Bibi Camilo, Creative Licensing Coordinator

Under $20 

1. For a tasty treat that’s a crowd pleaser, the recently revived Kellogg’s Cereal Straws make a great gift. Retail $9.88

   Selected By:  Christine McAuliffe, Senior Vice President

2. If you’re shopping for someone with a wild side, look no further than the Jack Link’s Sasquatch Crate. This gift set includes Jack Link’s jerky, a glass stein, bottle opener and popcorn. Retail $19.98.

   Selected By:  Christine McAuliffe, Senior Vice President

3. This Pepsi Soda Flavored Lip Balm Set makes a sweet little stocking stuffer. Retail $2.98. 

   Selected By: Katie Cosgrove, Director Of Licensing - Collaborations, Marketing, & Retail Development

4. A Big Mac and fries are a classic combo and this enamel keychain set from the McDonald’s x BoxLunch collab will make a fun and playful present. Retail $14.90

   Selected By: Bibi Camilo, Creative Licensing Coordinator