Pacifico Beer Partners With Cotton On USA For Apparel and Accessories Collection

In a brand licensing deal brokered by The Joester Loria Group, Cotton On USA is partnering with Pacifico Beer to launch a collection of branded apparel and accessories inspired by the Pacifico brand’s spirit of discovery and adventure. 

The collection consists of ten apparel pieces including t-shirts, long sleeve t’s, a crew neck fleece and hoodies, along with six headwear styles including trucker hats and beanies. Prices range from $12.99 for the beanies up to $49.99 for the fleece and hoodies. 

The launch is supported with a comprehensive marketing campaign including a dedicated landing page on www.CottonOn.com, ecommerce banners, robust social media promotion, influencer outreach, and in-store placement at select Cotton On stores.

The collection is now available at CottonOn.com and at select Cotton On stores. 

As the brand licensing agency for Pacifico and the Constellation Brands Beer Division portfolio, The Joester Loria Group continues to execute dynamic collaborations and brand extensions for Pacifico including a recent partnership with skate brand, Lakai.

The Joester Loria Group Partners The World of Eric Carle with Kohl’s Cares

The Eric Carle Kohl’s Cares Spring 2022 Collection, featuring 5 iconic Eric Carle books and coordinating plush has launched at more than 1,100 stores nationwide and on Kohls.com, The plush is manufactured by Yottoy Productions under a license agreement brokered by The Joester Loria Group.  

One hundred percent of Kohl’s net profits from Kohl’s Cares collections are donated to organizations that improve the health and wellness of children and families nationwide. To date, Kohl’s Cares products have raised more than $385 million nationwide and helped countless kids and families.  

Each Eric Carle book and plush priced are priced at just $5 and the collection includes:

• The Very Hungry Caterpillar with a coordinating caterpillar plush

• Brown Bear, Brown Bear, What Do You See?  with coordinating bear plush

• Do You Want To Be My Friend? with coordinating elephant plush

• Polar Bear, Polar, What Do You Hear? with coordinating polar bear plush

• From Head to Toe with coordinating gorilla plush

This is the World of Eric Carle’s fourth time partnering with Kohl’s for the Kohl’s Cares program.

Kellogg’s Tony The Tiger Celebrates Year of the Tiger With New American Eagle Outfitters Collaboration

American Eagle Outfitters and Kellogg’s Tony the Tiger have teamed up to celebrate Year of the Tiger. The two brands have partnered on a 24-piece limited edition collection featuring graphics of the iconic mascot throughout the ages and includes AE’s signature denim styles, tees, hoodies and accessories, for both men and women. The American Eagle and Kellogg’s collaboration was brokered by Kellogg’s brand licensing agency, The Joester Loria Group.   

The collection is now available in American Eagle Outfitters stores and online in Asia, Middle East and Africa markets. Customers will also be able try on and shop looks at the Tony the Tiger pop up locations, where the universally known mascot will be displayed front and center and customization stations will be available for a personalized experience.